Apple took wraps off the iPhone 15 series, Watch Ultra 2, and Watch Series 9 recently during the Apple “Wonderlust” keynote event. But what we really missed was the much-anticipated Apple Vision Pro and some details on it during the keynote.
Apple Vision Pro is going to be one of the most expensive Apple products ever if reports are to be believed. It is also said to be one of Apple’s grand releases. What we know so far: Announced during the WWDC 2023, Apple Vision Pro will cost a hefty $3,499 or simply around 3 lakhs in India. It is slated to release in US markets as soon as early 2024. It will be sold exclusively at Apple Stores and may come later to third-party or authorized Apple resellers. It uses AR/VR technology to offer a mixed-reality experience.
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In terms of use case, one may play games where virtual objects interact with the real world or create and experience 3D art and models, and if that’s not what you’re looking for; simply stream movies and web series just like Tim Cook who confirmed recently during an interview with CBS News that he watched an entire season of “Ted Lasso” on the Vision Pro. He also added that he has been using it on a daily basis for over a year.
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Cook is optimistic about the big launch
Despite certain reports indicating challenges for suppliers in meeting the project’s lofty goals, Apple CEO Tim Cook remains confident that the upcoming release remains on schedule.
During the interview, when asked about the project’s complexity in comparison to previous Apple projects, Cook stressed that it is significantly more intricate. He pointed out that innovation is essential not just during development but also in manufacturing. Understand this: For a device like Vision Pro, which is meant to fit your head, it requires more and more innovation, and extra effort in manufacturing.
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