As anticipation builds for Apple’s highly anticipated iPhone 16 launch, the Apple Store website experienced a significant outage, leaving many fans and potential buyers frustrated. The website went down just hours before Apple’s official unveiling event, a situation that typically occurs every year. However, this year, it happened a bit earlier than usual, with the event scheduled to start at 10:30 PM.
The outage occurred at a critical time, with Apple set to reveal its latest iPhone model at “It’s Glowtime” event. The crash of the Apple Store website has not been widely noted on social media yet. However, the crashing of the website is leading to difficulties for Apple fans in accessing product information, checking availability, and more. This technical glitch comes just as Apple is preparing to showcase the iPhone 16, which is expected to feature several new updates.
Apple’s online store has always been a crucial platform for customers to access new products immediately following their announcements. This downtime is particularly notable as it disrupts the usual process of pre-ordering and purchasing, which typically begins shortly after the event. Apple is not only unveiling the iPhone 16 but also the new Apple Watch Series 10. Both products are generating massive buzz. The technical issues with the website may only intensify the interest and anxiety among potential buyers.
While Apple has yet to provide an official statement regarding the cause of the outage, the company is likely working to resolve the issue as quickly as possible.
Apple launched its first online store in India in 2020, almost 20 years after it entered the Indian market. The company’s very own e-commerce platforms lets people directly buy or cutomise their Apple devices. Every year, ahead of the iPhone launch event, the Apple online store suffers a similar outage. Last year, it suffered a temporary outage ahead of iPhoen 15 launch and was back just ahead of the iPhone 15 pre-bookings.
