Apple has confirmed the launch of its first retail outlet in Pune, named Apple Koregaon Park, scheduled to open on September 4. The new store represents a major step in Apple’s growth in India, giving Pune customers an opportunity to discover and purchase Apple products while accessing the company’s signature in-store services.
The barricade for Apple Koregaon Park was revealed this morning, following last week’s reveal in Bengaluru.
“At Apple Hebbal and Apple Koregaon Park, customers will be able to explore Apple’s latest product lineup, experience new features, and receive expert support from team members such as Specialists, Creatives, Geniuses, and dedicated Business teams,” the iPhone maker said in a statement.
As per reports, the upcoming store will span nearly 10,000 square feet as a flagship destination, built to deliver the complete Apple experience. Visitors will be able to explore the newest devices firsthand and receive personalized assistance from Apple specialists. The launch event is expected to be a major occasion, with senior leaders from Apple’s US headquarters likely to participate.
India’s smartphone shipments grew 8% year-on-year in Q2 2025:
India’s smartphone market recorded an 18% year-on-year growth in wholesale value during Q2 2025, setting a new second-quarter record, according to Counterpoint. The iPhone 16 stood out as the most-shipped model in Q2 2025, reflecting strong consumer preference. By shipments, vivo secured the leading position, while Samsung dominated value share with 23%. The ultra-premium segment (above Rs 45,000) expanded by 37% year-on-year, the fastest among all price brackets, fueled mainly by Apple and Samsung.
iPhone 17 launch:
Excitement around Apple’s forthcoming iPhone 17 series is intensifying as the launch date approaches, amplified by a steady flow of leaks and speculation. The lineup is expected to feature four models: the standard iPhone 17, a slimmer and lighter iPhone 17 Air, the high-end iPhone 17 Pro, and the flagship iPhone 17 Pro Max.
Industry reports indicate that the series will debut with an upgraded version of Dynamic Island, designed to deliver smoother, more intuitive interactions. Among the models, the iPhone 17 Air is rumored to be the standout, replacing the outgoing Plus variant with a thinner, more refined design.
The Pro versions are projected to showcase further improvements in camera technology, cutting-edge displays, and next-generation processors. Additionally, Apple is expected to emphasize energy efficiency and expand AI-driven features, deeply integrated into iOS 19.
