Apple earlier this week at WWDC 2025 unveiled a host of new features across its upcoming operating systems—including a striking new design style called Liquid Glass, set to arrive with iOS 26, iPadOS 28, and macOS 26 this fall. However, instead of diving straight into software updates, Apple kicked off its 90-minute keynote by spotlighting “F1: The Movie,” a high-octane film starring Brad Pitt, co-produced by Apple Original Films.
Taking the promotion a step further, Apple has launched a groundbreaking innovation in movie marketing: a haptic trailer. What sets this trailer apart is its ability to generate vibrations that sync with the on-screen action—provided you’re watching on a supported iPhone model.
Experience the new @F1Movie trailer on iPhone in a way only Apple can deliver. https://t.co/VYeJcVagKq pic.twitter.com/ej7DWSfT6l
— Tim Cook (@tim_cook) June 11, 2025
Much like the immersive sensation of a 4DX cinema, Apple has introduced a haptic trailer that transforms your iPhone into a mini-theater. Available exclusively via the Apple TV Plus section within the TV app, this feature is limited to devices running iOS 18.4 or newer.
During the two-minute trailer, your iPhone physically reacts to on-screen action with vibrations that match the intensity—gentle taps during pit stops and powerful rumbles during high-speed races.
This effect, called haptic feedback, is powered by Apple’s Taptic Engine, which precisely triggers vibrations to make the trailer feel more immersive in your hand.
How to Watch the Haptic F1 Trailer on iPhone
Prerequisite: Make sure your iPhone is running iOS 18.4 or later.
Step 1: Open the Apple TV+ app and look for the F1 trailer labeled with haptic support.
Step 2: Tap on the trailer to start watching and feel the immersive vibrations synced with the action.
F1: The Movie, directed by Joseph Kosinski, stars Brad Pitt as Sonny Hayes, a former Formula One hopeful. The story follows Hayes, an underdog who suffers a major crash that derails his dream of becoming a pro F1 driver.
