The annual iPhone day is here. Apple’s ‘Awe-dropping’ event, which is scheduled to kickstart from 10:30 PM IST, is slated to reveal the next generation iPhone 17 series – the ones that have been all over the internet in the forms of rudimentary renders and glorified spec sheets. This one is supposed to be the biggest one of the year too, possibly consisting of the four new iPhone 17 variants, three new Apple Watch models, an updated version of the AirPods Pro and, hopefully, the “one more thing”.
iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max launching today
As part of the updated lineup, the new iPhone series is now expected to include the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, alongside last year’s iPhone 16, iPhone 16e and iPhone 16 Plus. Rumours and leaks have hinted at a new A19 chipset, an updated camera system, a faster 120Hz refresh rate OLED display on the non-Pro models and so on – the list seems to be never-ending.
Apple Watch Series 11, Watch Ultra 3 and Watch SE 3 may also arrive today
The Apple Watch Series 11, Watch Ultra 3 and Watch SE 3 are expected to feature new chips and some possible new health tracking features. An updated AirPods Pro 3rd gen could integrate health tracking functions alongside delivering top-class audio quality. The rumours also paint a picture for a second-generation Apple Vision Pro. Note that new MacBooks and iPads are expected to be unveiled later in the year.
The Awe-dropping event begins at 10:30 PM IST and will be available as a livestream on Apple’s YouTube channel as well as other social media handles. You can also catch the event proceedings via the Apple TV app, which is now available on most modern smart TVs and Apple devices.
Hence, as Apple unveils its new product lineup for the upcoming year, join us as we cover the event live. You can also keep an eye on detailed stories related to Apple’s iPhone 17 launch event.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: iPhone 17 Pro chiset
Apple iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, iPhone 17 Launch LIVE: The iPhone 17 Pro is expected to feature Apple’s latest A19 Pro chipset built on an upgraded 3nm process, delivering improved performance and efficiency with a hexa-core CPU and a 6-core GPU configuration, alongside advanced vapor chamber cooling for better thermal management.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: iPhone 17 Pro battery
Apple iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, iPhone 17 Launch LIVE: The iPhone 17 Pro is expected to feature a battery around 3,988 mAh for the physical SIM variant and about 4,252 mAh for the eSIM-only model, providing a significant battery life improvement over the iPhone 16 Pro’s 3,582 mAh capacity.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: iPhone 17 Pro main camera
Apple iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, iPhone 17 Launch LIVE: The iPhone 17 Pro is expected to feature a triple 48MP main camera system with an upgraded telephoto lens capable of up to 8x optical zoom, improved low-light performance, 8K video recording, and sensor-shift optical image stabilization for superior photo and video quality.
Apple iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, iPhone 17 Launch LIVE: The iPhone 17 Pro is expected to have a 24-megapixel front camera, doubling the resolution from the iPhone 16 series, which will provide sharper selfies and enhanced low-light performance.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: iPhone 17 Pro Display
Apple iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, iPhone 17 Launch LIVE: The iPhone 17 Pro is expected to feature a 6.3-inch OLED ProMotion display with a 120Hz refresh rate, higher brightness for better outdoor visibility, and slimmer bezels, offering a more immersive and vibrant viewing experience compared to previous models.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: iPhone 17 Pro Camera
Apple iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, iPhone 17 Launch LIVE: The iPhone 17 Pro is expected to feature a triple 48MP camera system with the telephoto lens upgraded to 48MP for the first time, supporting up to 5x optical zoom (with Pro Max possibly offering 8x), along with advanced features like 8K video recording, improved low-light performance, sensor-shift OIS, and a 24MP front camera, doubling the selfie resolution from the previous generation.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: iPhone 17 Pro Design
Apple iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, iPhone 17 Launch LIVE: The iPhone 17 Pro is expected to feature a redesigned, larger horizontal pill-shaped camera bump housing three 48-megapixel cameras, a premium aluminum and glass frame replacing the previous titanium, slimmed bezels with a 6.3-inch ProMotion 120Hz OLED display, and advanced vapor chamber cooling for better performance and durability.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: iPhone 16 Plus price may go down
Apple iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, iPhone 17 Launch LIVE: The iPhone 16 Plus features a 6.7-inch OLED Super Retina XDR display with micro-lens tech for better brightness. It runs on the A18 chip with 8GB RAM, boosting AI and gaming performance.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: iPhone 15 price may go down
Apple iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, iPhone 17 Launch LIVE: The iPhone 15 sports a 6.1-inch Super Retina XDR OLED display with 1600 nits HDR brightness. Powered by the A16 Bionic chip, it handles tasks smoothly. Its 3349mAh battery supports USB-C charging.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: iPhone 16 price may go down
Apple iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, iPhone 17 Launch LIVE: The iPhone 16 features a vibrant 6.1-inch Super Retina XDR OLED display with 2000 nits peak brightness and HDR10 support. Powered by the A18 Bionic chip, it delivers efficient performance with a 6-core CPU and 5-core GPU. Its 3582mAh battery supports 25W wired and 15W wireless charging.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: iPhone 17 vs iPhone 17 Air display
Apple iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, iPhone 17 Launch LIVE: The iPhone 17 is expected to have a 6.3-inch OLED display with 120Hz ProMotion for smooth visuals, while the iPhone 17 Air is likely to feature a slightly larger 6.6-inch Super Retina XDR OLED display but with a standard 60Hz refresh rate, focusing on vibrant color and sharpness in a slim design.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: iPhone 17 vs iPhone 17 Air design
Apple iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, iPhone 17 Launch LIVE: The iPhone 17 features a familiar design with a vertically placed dual camera module, aluminum frame, and glass back in six colors, while the iPhone 17 Air is significantly thinner at about 5.5mm, uses a titanium frame for lightweight durability, has a larger 6.6-inch display, and a unique horizontal single-lens camera bump, making it Apple’s thinnest and lightest iPhone yet.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: iPhone 17 vs iPhone 17 Air camera
Apple iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, iPhone 17 Launch LIVE: The iPhone 17 is expected to feature a dual rear camera setup with a 48MP main and 12MP ultra-wide lens plus a 24MP front camera, while the iPhone 17 Air is likely to have a single 48MP rear camera and the same upgraded 24MP front camera, focusing on a thinner design at the cost of fewer rear cameras.
Apple iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, iPhone 17 Launch LIVE: The iPhone 17 is expected to measure around 147.6 x 71.6 x 7.3 mm with a 6.3-inch display, while the iPhone 17 Air will be notably slimmer at about 5.5 to 6.25 mm thickness with a slightly larger 6.6-inch display, making the Air the thinnest and lightest among the two.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: Check iPhone 17 dimension
Apple iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, iPhone 17 Launch LIVE: The iPhone 17 Air is expected to have dimensions around 147.6 x 71.6 x 7.3 mm, featuring a slim and lightweight design with a slightly larger 6.3-inch display, making it more ergonomic and modern compared to previous models.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: Check iPhone 17 Air battery
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: The iPhone 17 Air is expected to have a battery capacity around 3,036 to 3,149 mAh, featuring an ultra-thin 2.49mm thick silicon-anode battery that supports full-day usage despite its slim design.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: Check iPhone 17 Air front camera
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: The iPhone 17 Air is expected to feature a 24-megapixel front camera with Retina Flash, doubling the resolution of previous models for sharper selfies and better low-light performance.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: Check iPhone 17 Air camera
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: The iPhone 17 Air is expected to have a single 48-megapixel main rear camera with sensor-shift optical image stabilization (OIS) and a 24-megapixel upgraded front camera, delivering improved photo quality throughout.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: Check iPhone 17 Air display
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: The iPhone 17 Air is expected to have a 6.6-inch Super Retina XDR OLED display with a 60Hz refresh rate, offering vibrant colors and sharp visuals in a slim and ultra-light design.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: Check iPhone 17 Air design
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: The iPhone 17 Air is expected to feature an ultra-thin design at about 5.5mm thickness, making it Apple’s thinnest phone ever, with a 6.6-inch display and a distinctive single-lens 48MP rear camera housed in an elongated bump, while adopting a sleek, lightweight chassis inspired by the MacBook Air and iPad Air design language.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: Check iPhone 17 sale date
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: The iPhone 17 is expected to be officially launched on September 9, 2025, with pre-orders likely starting on September 12 and sales beginning around September 19, 2025.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: Check iPhone 17 price in UK
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: The iPhone 17 is expected to be priced around £755–£849 in the UK for the base model, with the iPhone 17 Air priced approximately at £840, the iPhone 17 Pro around £1,049, and the iPhone 17 Pro Max near £1,385, reflecting slight price increases over the iPhone 16 series in the UK.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: Check iPhone 17 price in UAE
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: The iPhone 17 price in UAE is expected to be higher than its predecessor.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: Check iPhone 17 front camera
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: The iPhone 17 is expected to feature a significantly upgraded 24-megapixel front camera, doubling the 12MP sensor of the iPhone 16, which will offer sharper selfies and improved low-light performance.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: Check iPhone 17 display size
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: The iPhone 17 is expected to have a 6.3-inch OLED display, slightly larger than the iPhone 16’s 6.1-inch screen, both featuring OLED panels but with the iPhone 17 supporting a smoother 120Hz refresh rate for improved visual fluidity.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: Check iPhone 17 dimension
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: The iPhone 17 is expected to have dimensions close to 147.6 x 71.6 x 7.3 mm, featuring a slightly larger 6.3-inch OLED display compared to its predecessor, with a thinner and lighter design aimed at improving ergonomics and screen-to-body ratio.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: Check iPhone 17 vs iPhone 16 US price
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: The iPhone 17 is expected to maintain a starting price of $799 for the base model in the US, similar to the iPhone 16’s launch price.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: Check iPhone 17 vs iPhone 16 price
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: The iPhone 17 is expected to be priced around Rs 89,900 in India, which is approximately Rs 15,000 higher than the iPhone 16’s current price of Rs 74,900, reflecting modest price increases across the lineup, including Pro and Pro Max models.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: Check iPhone 17 vs iPhone 16 battery
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: The iPhone 17 is expected to have a slightly larger battery around 3,600 mAh compared to the iPhone 16’s 3,561 mAh, with faster 35W wired charging versus 20W on the iPhone 16, resulting in modest improvements in battery life and charging speed.
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: Check iPhone 17 vs iPhone 16 design
Apple iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, iPhone 17 Launch LIVE Updates: The iPhone 17 to feature a thinner and sleeker design with slimmer bezels and a slightly larger 6.3-inch OLED display with 120Hz ProMotion, compared to the iPhone 16’s thicker body, 6.1-inch 60Hz OLED screen, and wider bezels.
