After smartphones and beer, Nothing to foray into apparels: Know how its clothes will be different

Nothing, known for its Phone lineup and wireless buds, is venturing into newer worlds. It hinted at introducing beer on April 1, and we thought it was a prank but the company recently launched it. It doesn’t stop here; in a surprising or honestly not-so-surprising twist, Nothing has revealed yet another unexpected lineup— a “uniform for the designers, engineers, and creators”. 

Nothing announced that it is introducing Nothing Apparel. It describes the new addition to its product lineup as a “uniform for the designers, engineers. The creators. Anybody that wants to make something new happen. Inspired by our hardware, classic factory wear and our unmistakable visual identity, this is Nothing’s design ethos in textile form.” 

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It invites all people for a first look at Dover Street Market, London. But no release date yet, it just says “coming soon”. 

What’s up with Nothing Beer (5.1%)

Carl Pei-led consumer tech firm previously on “April Fool’s Day” hinted at Nothing Beer’s debut, but everyone took it as a joke. Tables turned when the company officially launched it in October. 

“Beer (5.1%) is a crisp, unfiltered rice lager. Featuring a subtle malt profile perfectly balanced with Kazbek hops. Technically refreshing indeed,” Nothing described its Beer on X.

Nothing unveiled its own beer, brewed in collaboration with Freetime Beer Company, a microbrewery located in Swansea, Wales. This exclusive brew boasts an alcohol by volume (ABV) of 5.1%. It is available to purchase via Nothing’s website or London store. It is priced at GBP 20 for a pack of six. We may expect to a similar apparel line-up buying process, and it may be available to more markets.

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