It’s not often that we see people who have been courageous enough to pursue what they are passionate about. However, the story of CallPay, a revolutionary digital marketing platform, has proved that if you are passionate, then nothing can stop you. Meet Shaji Thomas, the visionary mind behind this game changer concept.
Who is Shaji Thomas?
Shaji Thomas’ incredible journey, from a seasoned salesman to the mastermind behind this groundbreaking platform, showcases his unwavering dedication, profound understanding of customer behaviour, and unrelenting commitment to excellence.
What is CallPay?
CallPay, the brainchild of Shaji Thomas, emerged during the tumultuous era of the COVID-19 pandemic. With businesses shuttered from March 2020 to February 2022, Shaji’s entrepreneurial spirit was far from dormant. Instead, he tirelessly sought new avenues and pondered over ideas that could flourish into successful ventures.
In a world where the digital realm reigned supreme, Shaji noticed a glaring gap in the marketing landscape. “Marketers were flocking to the digital platform to reach their audience, but there was an inherent limitation – their messages were primarily confined to social media platforms. Those who didn’t use these platforms remained largely untapped,” says Shaji.
His Entrepreneurial Journey
With a degree in marketing and specialization in new business development and strategy from the Indian School of Business, Shaji delved into the dynamics of phone calls, recognizing their unparalleled power to disrupt our daily lives. Unlike messages or emails, phone calls demand immediate attention, making them a potent tool.
“What truly sparked my imagination was the realisation that a staggering 60% of the phone screen remained unused during calls, offering an untapped canvas for innovation,” he said.
CallPay was the result of 18 months of meticulous planning and collaboration with like-minded individuals. After a year of rigorous testing, CallPay made its debut on the Play Store in June 2023, ushering in a new era in digital advertising.
The Team That Makes It Happen
Shaji’s journey with CallPay wouldn’t have been possible without his dedicated team. He acknowledges their invaluable contributions, saying, “Nishant, an IIT Kharagpur alumnus, played a pivotal role in product development, sharing my belief in the idea from the outset. Amar took charge of backend development last year.Ann and her team oversee design, communication, and daily social media management. Aditya meticulously handles website maintenance and various other responsibilities. Together, this close-knit team works tirelessly to bring my vision to life.”
Balancing Vision and Execution
Juggling the roles of a visionary leader and overseeing daily operations is a task that Shaji Thomas handles with finesse. While his heart lies in shaping CallPay’s trajectory, he’s assembled a team of professionals to manage various aspects of the business, allowing him to focus on the bigger picture.
Shaji Thomas imparts invaluable wisdom to aspiring entrepreneurs and professionals aiming for success in the ever-evolving business landscape. He believes in the power of perseverance, viewing success as a journey rather than a destination. “Mistakes are considered the best teachers, and learning from them is essential for growth. Also, never give up, and always remind yourself why you embarked on this journey in the first place,” advises Shaji.
Shaji Thomas’ journey from humble beginnings to founding CallPay serves as an inspiring tale of resilience, innovation, and unwavering commitment. And makes him a pioneer in AdTech.
