At a time when device and audio-visual engagement has become the bane of our social lives, the growing prominence of Literature Festivals is surely a central topic of interest. In 2023 alone, more than 20 Literature Fests were organised across India and the lineup for 2024 is no less exciting. The recently held Jaipur Lit Fest does bear testimony to the fact
Speaking on the sidelines of the Tata Lit Fest held last October, noted author, poet and translator, Jerry Pinto had pointed out that Lit fests are not a new fad and are actually part of our legacy, “India has a rich legacy of literature festivals… they used to be called ‘ ‘, respecting and honouring the role of the book in the society. The reason why festivals are important, especially for authors, is because one meets readers, other writers. There is exchange of ideas and energy. That’s an important part of the literary fest.”
It is striking to note that literary fests are today not just a great way to generate revenue through book sales but also a source of income for the associated ecosystem including the hospitality and the food industry. Most importantly these are being also seen as platforms uniting authors and readers alike. As Anuja Chauhan, noted author, columnist and copywriter opined after the Tata Lit Fest last October, “There is a lot more excitement around reading during these Fests. Gone are the days of binge reading, it’s more of binge watching on OTT platforms and that is why these Literature Festivals offer key opportunities for those interested to discover the joy of reading all over again. Interacting with readers and other writers is surely an enriching experience.”
Referring to the business and the culture of reading books, Pinto explained that “the business of books is centrally about people buying books. It needs to be supported by more libraries, not just buying textbooks but encouraging students and people in general to be readers.” The reason he felt this is primary is the trend that is seen currently among young people. “They spend a lot of money for physical fitness and food but they do not give as much attention towards nurturing their mind. Reading is exercise for the mind, helps strengthen one’s thought process,” he added, highlighting the need for Universities to take up a proactive role in encouraging students to read not just the prescribed text but around it too.
So this weekend, shut the laptop, sit back on your favourite couch and try relaxing with your favourite read. However, if you would prefer a more adventurous weekend, Pinto said make a beeline for the nearest library because, “When you are on your way to a library, you are surely on an adventure.”
