In a landscape where financial planning is often perceived as complex and inaccessible, Bengaluru-based fintech startup Fabits is disrupting the narrative. With a recent injection of pre-seed funding from leading wealth management firm WMUIndia, Fabits is on a mission to redefine the way the youth approach investments, ensuring a financially stable lifestyle.
Founded in 2022, Fabits distinguishes itself through a unique blend of human expertise and cutting-edge technology.
Fabits focuses on goal-based investment solutions, aligning investments with specific aspirations to craft effective and personalized financial strategies. The infusion of funds not only strengthens the core technology and offerings but also propels Fabits into expanding its B2B initiatives within the mutual fund distribution industry.
Ajath Anjanappa, CEO & Co-Founder of Fabits, emphasizes the goal-based approach, stating, “We understand and tailor investments to specific aspirations and ensure an effective and personalized financial strategy.” The strategic allocation of funds includes a commitment to building the core product and technology, with 30 percent allocated to marketing and customer acquisition through strategic partnerships.
Jayaprakash Pai, Founder & CEO of Wealth Managers United (India) Pvt Ltd, highlights the excitement in supporting Fabits on its fintech journey, combining traditional financial wisdom with modern technology.
Fabits envisions a future where financial planning is not only efficient but also easily accessible to the masses. The startup recognizes that the future of wealth management is hybrid, striking a balance between human guidance and digital efficiency.
