Once upon a time in the vibrant world of social media, a trio of visionaries—Dishant Sanghvi, Rij Eappen, and Yash Sakhlecha—set out to redefine the way we perceive and harness the power of our online presence. Their brainchild, WYLD, emerged as a dynamic force, a lifestyle brand that not only caught the eye of social media enthusiasts but also captivated the sharks on the prestigious television show, Shark Tank India.
The WYLD journey on Shark Tank India was nothing short of extraordinary. The charismatic trio, backed by their innovative approach, stood before the formidable panel of investors, the ‘Sharks.’ What unfolded was a tale of triumph as offers flooded in from all five sharks. In a strategic move, WYLD chose to swim alongside Anupam Mittal, securing an investment that would propel them to new heights.
WYLD, designed for spirited individuals aged 18 to 30, as well as aspiring influencers, content creators, and savvy deal seekers, offers a revolutionary way to monetize social currency. At its core is the groundbreaking WYLD Card, a VISA-powered payment card that transforms everyday social media users into savvy brand ambassadors. By simply sharing their shopping experiences on Instagram, users earn cashback ranging from 30% to a whopping 100% on purchases from partner brands.
But the WYLD Card is not just a financial tool; it’s a lifestyle upgrade. Reserved for users with over 1,000 Instagram followers and a WYLD Score of 100 out of 1,000, it opens doors to exclusive events and concerts. The proprietary social scoring algorithm rates users based on factors like followers, reach, and engagement, making the WYLD experience a personalized journey.
Anupam Mittal, the visionary investor, shared his excitement about WYLD’s potential. In a post-show chat, he highlighted the platform’s unique ability to tap into the power of personal networks, foreseeing it as the next evolution in influencer marketing. Mittal expressed his confidence in WYLD’s team, acknowledging their passion, intelligence, and extensive experience in the influencer marketing space.
With Mittal’s investment, WYLD sets its sights on expanding its reach and enhancing the platform, marking a significant milestone in its journey. This achievement follows a previous pre-seed round from Better Capital and Aman Gupta, founder of boAt, along with influencers and creators in the ecosystem.
