Financial experts consistently recommend diversifying assets to maintain a stable income, and Bollywood celebrities seem to heed this advice. Beyond their primary revenue sources—films, endorsements, and production companies—these stars are actively investing in a variety of startups within the thriving Indian ecosystem. Here’s a look at some notable actors and the companies they trust with their investments.
Deepika Padukone
Deepika Padukone, celebrated for her roles in films like “Om Shanti Om” and “Padmaavat,” has ventured into the specialty coffee business. Through her entity, KA Enterprises, she invested in Blue Tokai Coffee Roasters. Her portfolio doesn’t stop there; she holds stakes in several startups, including Epigamia, Bellatrix Aerospace, and Atomberg Technology, with initial investments reportedly ranging from Rs 3-5 crore in each.
Ranveer Singh
In 2022, actor Ranveer Singh made his debut in the startup scene by investing an undisclosed amount in Sugar Cosmetics, a brand known for its quality makeup products. Singh expressed his admiration for the brand’s strong fan following and shared his excitement about contributing to its mission to empower Indian women through beauty. With a net worth estimated at $44 million, Singh is steadily making his mark in the investment world.
Shilpa Shetty
Shilpa Shetty, known for her fitness advocacy and acting prowess, invested Rs 2.25 crore in WickedGud, a company focused on healthy indulgent food products, in May 2023. She has also put money into Kisankonnect, a farm-to-fork startup based in Mumbai, and Mamaearth, where she owns over 16 lakh shares following an investment of Rs 6.7 crore. Her diverse portfolio also includes stakes in Hunar, an upskilling platform, and Fast&Up. Shetty’s net worth stands at $19 million.
Anushka Sharma
Anushka Sharma, famous for her roles in films like “PK” and “Sui Dhaaga,” began investing in 2022. She contributed to Slurrp Farm, a children’s organic food brand, and invested in Blue Tribe, a startup focused on plant-based meat alternatives. Alongside her husband, Virat Kohli, she also invested Rs 2.5 crore in Digit Insurance. Sharma’s net worth is estimated at $27 million, reflecting her commitment to sustainable and health-focused ventures.
Priyanka Chopra
Priyanka Chopra, a prominent global figure, invested in the dating app Bumble in 2018, showcasing her belief in technology-driven solutions. She has since diversified her portfolio with investments in Apartments List, BVLGARI, Genies, and Holberton School. With a net worth of $75 million, Chopra is a prime example of how celebrity status can influence investment choices.
Sara Ali Khan
Sara Ali Khan, the young star of Bollywood, invested in The Souled Store, a homegrown clothing line, emphasizing her love for relatable brands. In addition to her investment, she serves as the brand ambassador for the company. With a net worth of $5 million, Khan is making strategic moves in the business world.
Alia Bhatt
Alia Bhatt has made notable investments in Phool.Co, a brand that produces incense sticks from discarded temple flowers, demonstrating her commitment to sustainability. She was also an early investor in Nykaa, and her investment grew to Rs 54 crore following its IPO listing. Bhatt has stakes in Style Cracker, a styling platform, and SuperBottoms, a sustainable baby care brand, contributing to her net worth of $23 million.
Katrina Kaif
In 2018, Katrina Kaif invested Rs 2.02 crore in Nykaa, enjoying substantial returns after its IPO. She has also invested in Hyugalife, a health and wellness platform. With a current net worth valued at $32 million, Kaif is strategically enhancing her investment portfolio.
Shraddha Kapoor
Shraddha Kapoor, the brand ambassador for MyGlamm, has invested in the beauty brand and expanded her portfolio with investments in BellaCasa, a luxury furnishing brand, Shunya, an FMCG brand, and Power Gummies. Kapoor’s net worth is estimated at $15 million, reflecting her commitment to building a diverse investment landscape.
Ayushmann Khurrana
Ayushmann Khurrana, celebrated for his versatility in film roles, holds stakes in Helios Lifestyle. After becoming the face of The Man Company, he took the next step by investing in its parent entity in 2019. Khurrana’s net worth currently stands at $10 million, highlighting his savvy investment choices across various sectors.
