It’s the moment every Virat Kohli fan has been waiting for, for close to two decades. As RCB lifted the IPL 2025 trophy, every RCB and Kohli fan’s life came to a full circle moment. The legend on the cricket field, over the past decade, has also built a formidable reputation as a savvy investor and entrepreneur. With a net worth estimated at Rs 1,050 crore, Kohli is now one of the richest athletes in the world. When combined with his wife Anushka Sharma’s Rs 255 crore fortune, the power couple’s collective net worth crosses Rs 1,250 crore, according to a report by Times Now. In this article, we look at the business ventures, investments and brand collaborations by Virat Kohli and Anushka Sharma
From fintech and fashion to food and fitness, Kohli and Sharma have strategically diversified their investment portfolio across industries, often in alignment with their personal values and lifestyle.
Businesses and investments by Virat Kohli and Anushka Sharma
Go Digit General Insurance
In early 2020, Kohli and Sharma invested a combined Rs 2.5 crore in Go Digit General Insurance. Kohli acquired 266,667 shares at Rs 75 a piece, totalling Rs 2 crore, while Sharma invested Rs 50 lakh. The insurer went public in May 2024 with shares priced between Rs 258 and Rs 272. On listing day, the shares debuted at Rs 286 on the NSE, representing a 5.15% premium. Based on the upper price band, Kohli’s shares are now worth approximately Rs 7.25 crore, marking more than a 3.5x return.
Sports Convo
A UK-based social media platform launched in 2014, Sports Convo aims to bring fans closer to sports celebrities. Kohli holds equity in the startup alongside global football star Gareth Bale.
Agilitas Sports
In April 2025, Kohli joined forces with Agilitas, a sportswear and athleisure brand founded by former PUMA India executives. Not just an investor, Kohli plays the role of co-creator as well. The partnership is expected to strengthen his lifestyle label One8, which is now being positioned for global expansion following his exit from Puma.
Rage Coffee
In March 2022, Kohli invested in Rage Coffee and also became the brand’s face. The Delhi-based startup, co-owned by Bharat Sethi and backed by Sixth Sense Ventures and Rannvijay Singha, saw a significant development in August 2024 when GRM Overseas acquired a 44% stake in its parent company.
Blue Tribe
Kohli and Sharma are also stakeholders in Blue Tribe, a plant-based meat company focused on sustainability. In a video shared by the couple on social media, Virat and Anushka expressed their commitment to reducing their environmental footprint. “Blue Tribe Foods provides a great way to relish the experience of eating meat, all without leaving an impact on the planet,” they said.
Universal Sportsbiz Pvt Ltd (USPL)
Kohli invested nearly Rs 19.3 crore in USPL in 2020, joining fellow cricket legend Sachin Tendulkar. Kohli had already been associated with USPL through Wrogn, a fashion label he co-owns. In 2024, Aditya Birla’s TMRW acquired a 16% stake in the company for Rs 125 crore, signaling strong investor interest in youth-oriented fashion.
Wrogn
Launched in 2012 by Anjana Reddy and co-owned by Kohli since 2013, Wrogn has positioned itself as a go-to brand for the urban, fashion-conscious male demographic.
Mobile Premier League (MPL)
Kohli invested Rs 33.32 lakh in Galactus Funware Technology, the parent company of MPL, in 2019 through CCDs (compulsory convertible debentures), giving him a 0.051% stake. MPL’s sports merchandise arm became the official kit sponsor of the Indian cricket team in 2020.
Chisel Fitness
Kohli owns a 30% stake in Chisel Fitness and has invested around Rs 90 crore in the gym chain. The company is part-owned by Cornerstone Sport & Entertainment, which manages his commercial interests.
Hyperice
Kohli is a global brand ambassador and investor in the U.S.-based recovery tech company Hyperice. He joins an elite group of athletes including Naomi Osaka and Erling Haaland.
One8 Commune
Launched in 2017 in Delhi, One8 Commune has expanded to multiple cities like Mumbai, Bengaluru, Pune, and Kolkata. The restobar chain, which mirrors Kohli’s fitness-oriented lifestyle, has become one of the country’s premier casual dining brands.
Nueva
Nueva, co-owned by Kohli, is a fine-dining venue in New Delhi offering a mix of South American, Pan Asian, and European cuisine. Its refined decor and eclectic menu make it a culinary landmark in the capital.
FC Goa
A long-time football enthusiast, Kohli owns a 12% stake in ISL team FC Goa. Since joining as co-owner in 2014, he’s been a vocal supporter of growing football’s popularity in India.
UAE Royals
In 2015, Kohli invested in UAE Royals, a tennis team in the International Premier Tennis League, aligning with his broader interest in global sports.
Bengaluru Yodhas
Kohli became co-owner of this Pro Wrestling League team in 2015, continuing his trend of investing in diverse sports franchises.
Stepathlon Kids
In 2016, Kohli launched Stepathlon Kids in partnership with Stepathlon, aiming to promote wellness and active lifestyles among children. It is billed as India’s first gamified health platform for kids.
Whether it’s lifestyle, tech, sports, or sustainability, Anushka Sharma and Virat Kohli’s business playbook appears well-crafted. Their investments not only reflect his financial knowledge, but also often mirror his passions and values.
