Justin Bieber has surprise-dropped his new album. On Friday, the pop singer released his long-awaited seventh studio album “SWAG,” marking his first music project since “Justice” (2021). The 21-track feature opens up room from several guest appearances, including Sexxy Red, Cash Cobain, and Lil B.

The unprecedented musical collection even features Druski on multiple tracks. The popular influencer was at one point named as a defendant in a Sean ‘Diddy’ Combs lawsuit alleging that he too was involved in at least one of the disgraced rapper’s deranged sex-craved activities. The American comedian firmly denied the unsettling allegations of rape.

Beyond questionable links, the record’s tracks are heavily inspired by real-life circumstances surrounding his family – wife Hailey and son Jack Blues, mental health struggle and even the musician’s Christian faith, as evident by the titles “Dadz Love,” “Devotion” and “Therapy Session.” “Standing on Business” breathes musical life into a prior paparazzi confrontation gone viral on social media.

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The incident has the pop megastar lashing out at photographers invading his space. “I’m a dad. I’m a husband. You’re not getting it. It’s not clocking to you. I’m standing on business,” JB said at the time, as seen in video circulating online that were ultimately remixed and made memes out of.

Justin and Hailey Bieber shut down divorce rumours yet again

For the promotional bit of the album, the Canadian singer, his socialite wife and their son became subjects for a series of sombre black and white pictures. The Rhode boss slapped divorce rumours via her profile. Taking to her Instagram Stories, she pushed snaps of street billboards promoting her husband’s new album alongside the family pics and a camera click of just herself and hubby Bieber.

Instead of announcing the release well in advance, the project was only confirmed a day prior to D-day. Now that that unexpected record is finally here, both Justin lovers and haters were quick to dole out their instant reviews. While some couldn’t believe their eyes that they were finally witnessing a JB comeback, others made the music drop all about the pop star’s marriage and past romance with Selena Gomez.

Justin Bieber’s Swag out: Hailey Bieber vs Selena Gomez reactions

Falling back to square fan, Beliebers and many other chronically online netizens restarted the whole vicious Hailey Bieber vs Selena Gomez debate. Some couldn’t stop gushing about how the former was clearly the former teen sensation’s “muse” for certain songs.

Others fumed and reiterated that Justin was still “obsessed” with the Disney alum and was simply cashing in on a musical opportunity because the recently engaged Gomez released a joint album with her fiance Benny Blanco in March. A fan even highlighted eerie parallels between between a Justin-Hailey picture for the album and the Selena-Benny “I Said I Love You First” cover.

“It’s giving Selena and Benny did an album let me throw Hailey and baby in this album,” someone laughed off Bieber’s “Swag” album in the comments on X. A netizen chimed in, “the way justin bieber suddenly decided to include hailey on the cover of his album right after selena gomez released a whole album with benny blanco lol. i’m sorry but this is just too obvious now how can we call everything a coincidence when it happens every other week.”

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Another wrote: "Justin Bieber is trying to align the theme of his upcoming album with 'I Said I Love You First' by Selena Gomez and Benny Blanco, after throwing shade and sending subtle digs at the engaged couple multiple times on Instagram."

Justin Bieber-Diddy connection back in focus

On the other side of the conversation, a fan opened "real conspiracy hours," noting how "Daisies," a song off Bieber's new album, had already climbed to the top spot of the 'New Music Friday' on Spotify "the weekend after the whole Diddy sh*t." Sharing screenshots of the playlist ranking, they observed that Kid Cudi, who testified against disgraced rapper Sean Combs during his trial, was "all the way down the list #89."

The Internet continues to question the nature of Justin's ties to the controversial hip hop mogul, especially with Usher having been a common link between the two in the past, claiming that Combs may have groomed the then-underage Bieber. With all that in mind, a music lover revived the old memory of the "Baby" hit-maker being "featured on Diddy's album LESS than 2 years ago."

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In yet another tweet, a fan suggested that Justin Bieber's "Swag" was all about the drama, as he was seemingly taking a dig at basically ever other colleague of his in the music industry. "HE WAS SHADING SELENA GOMEZ, ARIANA GRANDE, HAILEY BIEBER, DRAKE, THE WEEKND, POST MELON, GRACIE ABRAMS, OLIVIA RODRIGO, TATE MCRAE, KANYE WEST, P DIDDY, KENDRICK LAMAR, SZA AND TAYLOR SWIFT IN THE LAST FEW SONGS! MAKE SURE TO LISTEN TO THEM OTHERWISE YOU WILL MISS THE DRAMA!" they wrote.