Sleep, Europe’s hotel design and development event brings together leading design firms and new talent to explore innovative design concepts
Europe’s hotel design and development event, Sleep, has unveiled its theme for this year’s show. ‘The Science of Tribes’ is to be explored, interpreted, debated and re-imagined into the hotel context in the course of the two-day event on November 22-23, 2016 at The Business Design Centre in London.
The topic has sparked the imaginations of design heavyweights, with five international names confirmed for this year’s Sleep Set competition in which concept rooms, re-imagined afresh every year, explore new perspectives in hotel guestroom design. Leading international practices Aukett Swanke and Gensler, each represented by their London studio, will be joined by cutting edge Tokyo-based Mitsui Designtec, award-winning interior design specialists Studio Proof, and WOW, the innovative Singaporean practice known for its outstanding hotel and resort design across Asia.
This year’s topic gives participants and visitors the opportunity to explore the science of design by harnessing the Sinus Institute social model to identify attitudes that create tribes based on the shared values of their members, providing each Sleep Set designer a tribe for which they will be designing a guestroom. The tribes are: Aukett Swanke design for the Sensation Oriented Tribe; Gensler design for the Digital Avant Garde Tribe; Mitsui Designtec design for the Established Tribe; Studio Proof design for the Performers Tribe; WOW Architects design for the Intellectuals Tribe.