Designed for the new mid market segment, Rove Hotels in Dubai has infused contemporary style with modern technology to create a new generation lifestyle brand. Rove Downtown Dubai provides a social and cultural hub for international explorers and has been designed to suit the next generation traveller
Rove Hotels is a joint venture between Emaar Properties and Meraas, a Dubai-based holding company and they plan to roll out 10 properties across central locations in Dubai by 2020. Rove Downtown Dubai is the flagship property catering to the mid-market segment and representing the multi cultural roots of Dubai. Crafting a new niche in the Dubai market, the hotel has been designed to suit the nomad traveller offering efficient and fuss free service. The independent traveller is facilitated with technology and encouraged to explore the city.
The contemporary mid sized hotel is tech savvy serving as a social and cultural hub with free Wi-Fi connectivity throughout the hotel. The 420 room property is spread over 14 floors, designed to suit the avid traveller. The rooms are at 26 sq metres and feature a 42 inch TV screen complete with media hub, designer mattresses and a modern bathroom. Nearly half the rooms are interconnected making Rove Hotels a family-friendly destination, allowing families comfortable yet affordable accommodation options.
The lobby enables the guest to get a glimpse of the culture of the city. There are vintage photographs to illustrations, installations and sight-and-sound shows – all drawn from historic and modern Dubai – the cultural context of the hotel is a refreshing experience for guests and visitors.
The artsy twist
Art in its hotels is a key feature that encourages engagement and interaction providing numerous opportunities to share the experience on social media. Capsule Arts, the art consultants, have developed a series of installations at Rove Downtown Dubai. There are quotes and oversized lettering to an interpretation of portraits and a camel caravan created by Emirati and locally based artists. These designs and size of the illustrations really stand out in the interiors of the place. The use of bold colours and broad letters signifies the theme of the hotel. One such example is the colourful camels at Rove Downtown Dubai, created by Stephen Chambers who specialises in large scale installations.
The commissioned artworks fit perfectly into their environment and offer guests a look into the burgeoning art scene in Dubai normally reserved for those residents in the know. This not only takes the guests on a cultural journey but also provides a glimpse of the local neighbourhood. The group has announced new hotel properties situated in Port Saeed, Oud Metha, Al Jafiliya, Dubai Marina, Satwa and one adjacent to Dubai Parks and Resorts. The upcoming Rove Satwa is also designed for the tech-savvy generation. A Rove app will serve as a self-serve check-in station for the hotel, while late 2 pm checkouts add to the traveller’s convenience. The hotel will also have a 24-hour self-service laundromat, boutique convenience store, luggage lockers and safety deposit boxes. Chris Newman, corporate director of operations at Emaar Hospitality Group, said, “Rove Downtown Dubai marks the beginning of a new journey for us, inspired by the city of Dubai, past, present and future. Unlike other Emaar properties it is very different and serving the new modern traveller. There are self-check-ins and modern designs to suit the new style. With Rove Downtown Dubai, Emaar Hospitality Group pays ode to the modern traveller, who traverses without borders. The brand would be a global traveller’s hub with the best of facilities available.”
(With inputs from Saloni Bhatia)