Sudipta Dev – Mumbai
Verynutri.com is an online nutrition store that has a strong focus on the hospitality sector, along with the B2C segment. The manufacturing plant is in Umbergaon, Gujarat, while the office is in Mumbai. “We are into health and wellness products. We have health juices, health supplements in capsule form, instant green tea with cinnamon, ginger, lemon grass. There is a newly introduced premix black tea,” said Dr Jigna Shah of Verynutri.com. The products do not have any artificial flavouring or colour. There is also sugar free tea range, with natural sweetener.
For the hospitality sector, the products being promoted are – green tea, green coffee, hot chocolate, regular chai with or without sugar, and cosmetic products. “We are into herbal cosmetics also, we have glycerin, aloe vera and green tea transparent soaps, which hotels can buy. There are also products like shampoo, face wash and creams, which could be of interest to hotels,” informed Dr Shah.
The range of health juices include aloe vera green tea juice; aloe vera with honey, lemon and ginger; aloe vera with orange. There is also a special juice for diabetics which has a mix of eight to 10 green herbs which helps to rejuvenate the liver and pancreas. “We have formulated the products for different disease conditions. People with low immunity, arthritis and diabetes,” mentioned Dr Shah.
Green tea and aloe vera is the base for most of the products being manufactured and marketed by the company. Shah explained why, “Aloe vera is important for detoxification, while green tea is a potent antioxidant, so it helps a lot.” The tea and aloe vera are sourced from contract farms – tea from Assam, while aloe vera is sourced from Gujarat, Rajasthan and South India.