Aims to raise US$ two million in six months
Kahini Chakraborty – Mumbai
With an aim to bring about a fine dining revolution and make it more accessible to the discerning diner, GourmetItUp has rebranded itself as WowTables. The company, launched in 2012, has partnered with some of the leading fine dining restaurants and hospitality groups across India. WowTables now has a strong presence in Mumbai, Pune, New Delhi and Bengaluru and is looking to venture into new markets soon. Deepa Jain, founder, WowTables told Food and Hospitality World, “We have received an overwhelming response in a short span and have ambitious expansion plans to make the brand more accessible to a wider set of audiences. We now plan to enter new markets in India while setting up shop in international markets as well by the end of the year. At WowTables, we do not have any inventory. We are a table reservations platform that offers curated fine dining experiences for our guests.”
Kunal Jain, founder, WowTables added that in the recent past, the company has expanded to New Delhi, Bengaluru, Pune markets and has raised US$ three lakh. We have also doubled our restaurant partnerships and are being approached by others in the fine dining industry. We are glad that our existing associations with restaurants are leading to other restaurants expressing interest in associating with us. Currently we are growing on a weekly basis and aim to raise about US$ two million in the next six months.”
Commenting on the fine dining culture growth in India, he opined, “The online food ordering space has seen an exponential growth in the last couple of years. It began with food delivery and has expanded to table reservations and curated experiences. The start-up ecosystem in the food space is on an upward spiral and the awareness and popularity levels are growing rapidly. We were the first portal to offer curated dining experiences for guests back in 2012. In the past couple of months, the table reservations space has seen an added push. There is a huge potential for growth in the coming years and we are glad that we are already in motion.”