Kahini Chakraborty – Mumbai
With an aim to reflect the evolution and growth in business, Country Club India has rebranded itself as Country Club Hospitality & Holidays. The company presently operates in different verticals such as holiday clubbing, events and fitness centres. Speaking to Food & Hospitality World on this rebranding exercise, Siddharth Reddy, joint managing director and CEO, Country Club India said, “We are a multinational company and over the years we have ventured into various verticals, hence we felt that in order to position the brand as a one-stop-shop solution and create brand value recall it is important to undergo a rebranding exercise.”
Presently the company has 55 hotels in 40 cities and 10 countries. “Seeing the potential growth in the Indian hospitality sector, we have made investments into buying properties. The company could look at establishing its presence in the north east region of India. The company until now has spent Rs 1000 crore on acquiring properties. Having said that, we will be selective in acquiring hotels, but for now the focus is on our rebranding exercise.” The company has tie-ups with 40 properties and has about 3.5 lakh membership base.
Furthermore, the company has 50 lakh sq ft of land banks as part of its portfolio. It is an asset rich company and plans to reduce its debt through sale/ joint ventures of non-core assets or any other means available to the company.