Archana Sharma – New Delhi
Looking to provide assistance to the small time and mid-segment market, Bakers Shoppee, importers of Bakery, Cafe & Fine Kitchen Equipment, is planning to launch a demonstration centre in Bengaluru in April 2015. Elaborating on the same, BS Bhat, director, Bakers Shoppee, said, “We have already established a sales and service department in South India and are looking at setting up a network of dealers along with online and social media marketing. However, better awareness can be created only through live demonstrations.”
Talking about the various challenges faced by the industry, Bhat believes that opening a food manufacturing unit is a cumbersome and expensive process due to high land costs. Also acquiring skilled and qualified workers to handle the instruments is tough. “At our facilities, the owners can utilise the labourers which are already trained and save on the cost as well as maintain high quality,” added Bhat.
Focusing on affordable but improved machinery, Bhat stated, “India being one of the most visited bakery and bread industry in the world and with the global exposure, there are a lot of opportunities to improve our technologies, upgrade and modernise our units. However, even if we take an average the overall global visitors, it is still just around one per cent.” Bhat believes that with their products and facilities they enable the small time and mid-segment entrepreneurs to have better quality while getting a value for money.