Archana Sharma – New Delhi
Looking at introducing its advanced refrigeration system in the India market, Adande, a refrigeration technology company, has plans to launch its refrigerated display cabinets equipped with Aircell technology by early 2016. Commenting on the same, Nigel Bell, chairman, Adande, stated, “Currently being tried out in the UK market, our chilled display shelves, the first of its kind, will lead to reduction in energy usage as they are designed for open front refrigeration with multi-deck cabinets.”
Talking about the USP of their existing products, Bell stated, “Our products are better at handling the multiple power outages since they have the ability to maintain the cool air inside.” Introduced about two years ago, the company will be observing significant growth in their sales by April 2015 as the first two years are about demonstration and product awareness. Currently both India and China are its major markets. “The stringent rules and regulations ensure that the guidelines are being followed and with the increase in the younger clientele, who expect better quality and global standards, both the opportunity cost and investment in better equipment and infrastructure is rising,” he added.
Talking about venturing further into the India market, Bell opined, “With the help of our manufacturing unit in India, we are able to provide the spare parts quickly and easily, and therefore at present, we are covering only the major metro cities, but will soon be reaching out to Tier II cities as well.”