Delhi-NCR has witnessed a surge in the luxury real estate market in the first half (H1) of 2025, with branded residencies as the dominant force. According to the Savills India Delhi-NCR Residential Market Watch report, the national capital reported an average increase of 9 per cent year-on-year (YoY) in the market value of luxury floors in H1 of 2025. Similarly, residential plot values increased by 7 per cent YoY, averaging at the city level, reflecting a moderate appreciation.
Why is Delhi-NCR’s Luxury real estate market peaking?
The luxury real estate market in Delhi-NCR is witnessing a surge, primarily driven by infrastructure development initiatives surrounding the city. The projects, such as the 82.15 km Delhi Meerut RRTS and the 27.6 km Dwarka Expressway, are dramatically enhancing connectivity across the region. This improved accessibility, accompanied by the expected potential of the 1504 km Delhi-Mumbai Industrial Corridor, has made Delhi-NCR an attractive investment hub. These developments have drawn investment from High-Net-Worth Individuals (HNIs), ultra-HNIs, and Non-Resident Indians (NRIs), unlocking new premium pockets across the region.
The demand for branded residencies is expected to remain similar for the year, supported by favourable economic conditions, such as easing of retail inflation to 2.8 per cent in May 2025, the lowest since August 2019. Similarly, the reduction of repo rate by Reserve Bank of India to 5.50 in three almost three phases is expected to reduce borrowing costs, stimulate credit growth, and improve housing affordability.
Sudeep Bhatt, Director- Strategy at Whiteland Corporation, highlighted a reason for the surge in demand. He said, “The surge in demand for premium residences across Delhi NCR reflects a deeper change in how individuals envision their homes. It is no longer just about physical space; homebuyers today are gravitating toward environments that enhance well-being, foster meaningful experiences and align with their evolving lifestyle.”
Delhi NCR: Luxury residency demand on the rise
The growing interest in branded residences shows a change in buyers’ demand. People aren’t just looking for a house anymore; instead, they want a lifestyle, a promise of quality, and often, a good return on their investment. The success of projects like Trump Tower 1 in Gurugram highlights this demand. The project launched in 2018 at Rs 13,500 per square foot; now trades at Rs 40,000 per square foot, showing a 2-3x increase.
Taking advantage of this strong demand, Tribeca Developers launched their second Trump-branded residences in Gurugram at a much higher rate of Rs 27,000 per square foot. It sold out on the first day, bringing in Rs 3,250 Crores. Notably, 15 per cent of the buyers were repeat clients from Trump Tower 1, and another 15 per cent were Non-Resident Indians, showing the brand’s strong appeal and investment potential.
Nakul Malhotra, Sales Head at Trump Towers, emphasised the value of repeat buyers by saying, “Repeat purchases are a strong sign of buyer confidence. Over 15% of buyers at Trump Residences Gurgaon were returning clients from Trump Towers Delhi NCR. These purchases aren’t just investments; they reflect a belief in long-term value and a specific lifestyle.”
Similarly, DLF, another real estate developer in Delhi NCR, has witnessed a similar trend of branded residencies selling like hot cakes. The estimated price of the DLF properties was above the mark of Rs 50 crore and saw an eye-catching sale 16,290 sq ft penthouse at The Camellias for Rs 190 crore.
DLF reported net sales of Rs 2,235.87 crore for the March ending quarter of 2025, a hike of 138.8 per cent from Rs 936.74 crore in the December ending quarter of 2024. The company’s income from operations has also grown steadily around that period, a rise from Rs 903.58 crore in Q2 FY24-25 to Rs 936.74 crore in Q3, before the major rise in the March quarter.
The company exceeded its fiscal year 2025 booking target within the first nine months, driven by the success of its luxury residential projects as per the reports. The key factor was the launch of The Dahlias, an ultra-luxury project in Gurgaon, where all 173 units were sold at an average price of Rs 70 crore each.
Experts’ POV: Evolving real estate landscape in Delhi NCR
Sumit Chaudhary, Chief Business & Hotel Development Officer at Elan Group, also noted that, “Luxury real estate in Delhi NCR is undergoing a constructive reset, with branded residences setting a new benchmark for experience-first living. Branded residences are outperforming the market with accelerated absorption, higher occupancy and annual rental yields of 8-9%, compared to the 2.5-3.5% norm.”
Sam Chopra, President & Country Head of eXp Realty India, summed up the broader change of an increase in Luxury homebuyers by saying that, “The Delhi-NCR real estate market is undergoing a structural shift, with branded residences at its center. These are not just luxury homes; they are carefully curated destinations that combine five-star services with the comfort of private ownership. Buyers today seek experiences, not just assets.”
He concluded by indicating that buyers are looking for spaces that match global trends, local aspirations, and everyday ease, with branded residences fulfilling all the requirements of new buyers.