Mumbai-based Sunteck Realty has launched ultra luxury residential property brand, Emaance. Properties under Emaance will be priced over Rs 2.5 lakh per square feet which is among the most expensive prices in the country.
Targeting global Echelons
The company plans to launch two properties under the brand initially, one in Napeansea Road, an affluent locality in South Mumbai in the current financial year and Downtown Dubai, Burj Khalifa Community, which is Sunteck’s international foray.
The company is expecting a gross development value of Rs 20,000 crore from the developments under the brand within 12 months.
“It represents the belief that life beyond luxury deserves its own name, its own category. Reserved for the rarest echelons, with Emaance we do not aim to just elevate residences but life itself — to a realm beyond comparison: timeless in essence, indulgent in experience, and royal in stature, Kamal Khetan, chairman &managing director, Sunteck Realty said.
Sunteck Realty earlier developed uber luxury properties under Signature Island brand in Bandra Kurla Complex in Mumbai.
Riding the wave of India’s luxury real estate boom
Lodha Developers, Godrej Properties, K Raheja Corp among others have developed luxury properties in Mumbai which counts among the most expensive property markets in the world.
Mumbai’s over Rs 10 crore luxury real estate market has set a new benchmark in the first half of 2025, recording the highest-ever half-yearly (H1 CY’25) sales of Rs 14,750 crore across primary and secondary transactions for homes priced above Rs 10 crore, an 11% surge in sales over Rs 12,300 crore in H1 CY’24, according to a report by India Sotheby’s International Realty, a transaction and advisory firm for luxury homes, and data analytics firm CRE Matrix.
The surge in luxury sales reflected strong momentum in residential demand, driven by rising wealth, investor confidence, and the growing purchasing power of high-net-worth individuals, the report said.