InsuranceDekho, part of the CarDekho Group, in an attempt to expand its technology capabilities by acquiring AI SaaS startup SeedsAI through its affiliate Girnar Finserv Private Limited (GFPL). The move signals a major push to deepen artificial intelligence (AI) across the company’s operations.
SeedsAI, founded by Shubham Khatri and Vansh Miglani, builds automation tools for enterprise use cases using LLM orchestration. The startup raised its seed round last year under the leadership of Campus Fund. While the financial terms remain confidential, the acquisition is believed to involve both cash and equity. With this deal, InsuranceDekho is looking to apply SeedsAI’s technology to several areas including product innovation, workflow automation, distribution processes, and internal decision systems. The company expects the integration to improve underwriting accuracy, strengthen claims handling, reduce fraud exposure, and enhance customer experiences at scale.
How the technology will be utilised
InsuranceDekho plans to embed SeedsAI’s orchestration layer into its existing tech infrastructure to automate repetitive tasks, streamline agent support, and create faster, more accurate service responses. The company also intends to use these AI systems to analyse complex risk data, improve policy recommendations, and enable real-time decision-making in underwriting and claims. Additional focus areas include strengthening fraud detection through pattern recognition and improving customer engagement with smarter conversational systems.
Girnar Finserv’s expanding strategic role
The acquisition was executed through GFPL, a key entity within the Girnar group ecosystem. Established in April 2019 and based in Gurugram, Haryana, GFPL operates in financial services and marketing communications. It plays a central role in supporting the Girnar group’s expansion across insurance distribution and digital financial products. GFPL is positioned to push technological innovation, scale AI-led capabilities, and help drive adoption in tier 2 and tier 3 markets by leveraging the broader Girnar platform