Antithesis has raised Rs 5 crore in a pre-seed funding round co-led by Rukam Capital and V3 Ventures. The investment will support the company’s expansion in India’s beauty and personal care market.
The funding will be used for product development, market expansion, distribution, and research and development. The company will also invest in hiring key team members and launching new SKUs.
India’s beauty and personal care market is projected to reach $30 billion by 2027. Antithesis plans to scale its business by introducing new formulations and strengthening its digital-first presence.
Commenting on the investment, Archana Jahagirdar, Founder and Managing Partner of Rukam Capital, said, “At Rukam Capital, we always look for founders who are reimagining industries with fresh perspectives and innovative solutions. The personal care sector in India is evolving rapidly, driven by a growing demand for smarter, high-performance products that align with modern lifestyles.”
“At V3 Ventures, we’re so excited to see what’s happening in the BPC market in India. We’re probably one of the only places in the world where a tier 3 consumer also has serious product knowledge. When Aparna brought the idea of multifuncional products to us, we were instantly drawn to it because this was something unique amongst all the clutter.” said Arjun Vaidya, Co-founder and Managing Partner at V3 Ventures
Arjun Vaidya, Co-founder and Managing Partner at V3 Ventures, added, “At V3 Ventures, we’re excited about the transformation happening in India’s BPC market. India is perhaps one of the only places in the world where a Tier 3 consumer also has deep product knowledge. When Aparna brought us the idea of multifunctional products, we were instantly drawn to it because it stands out in an otherwise cluttered market.”
Founded by Aparna Saxena, former Partner at leading venture capital firm Good Capital, Antithesis is redefining the beauty and personal care space with a data-driven approach to product development. The company’s philosophy, “the luxury of less,” challenges the conventional notion of excessive personal care routines, advocating for simplicity and efficiency.
Antithesis approaches beauty and personal care products like technology products, allowing for continuous innovation and feature expansion based on consumer feedback and emerging trends.
Aparna Saxena, CEO & Founder of Antithesis, said, “At Antithesis, we are reshaping the personal care industry with a focus on simplicity, efficiency, and innovation. This funding marks a critical step in our journey to offer high-performance, multifunctional products that simplify beauty routines while delivering meaningful results. We are grateful for the trust and support from Rukam Capital, V3 Ventures, and our investors, which will empower us to strengthen our brand, expand our team, and continue pioneering disruptive solutions in the personal care space. With this strategic backing, we are committed to building a brand that transforms how Indian consumers experience beauty and personal care.”
Looking ahead, Antithesis plans to expand its product portfolio and retail presence while exploring global markets that align with its minimalist beauty philosophy. The company remains committed to innovation and sustainability, ensuring that its growth is both consumer-centric and environmentally responsible.