E-commerce company Flipkart on Friday announced a revised rate card for its sellers to improve their experience on the marketplace and enhance clarity on settlement. Effective May 18, Flipkart has reduced components in the new rate card structure from the earlier four (fixed commission, collection, shipping) to now only two (fixed & commission).
The company has also updated its shipping policy to allow shipments below 500 gm within local and zonal regions without any additional charges even as a surcharge will be applicable for national shipping and categories exceeding the 500 gm weight mark.
The new rate card, which excludes certain verticals, said Flipkart, promotes equitable growth by offering transparent fee structures to help sellers expand their businesses. Further, under the revised rate card, the company said its fulfilment solution for sellers Fulfillment by Flipkart (FBF) has been made more economical with competitive rates and enhanced benefits.
Sellers would also have the option of express air delivery to expedite shipping services to their customers, the company said in the FAQs on the new rate card on its website.
These changes, in the short term, are anticipated to enhance efficiency in seller operations, increase transparency, and stimulate seller growth on the platform, said Flipkart.
Speaking about the development, Rakesh Krishnan, Vice President and Head – Marketplace, Flipkart, said the rate card redesign is part of Flipkart’s broader initiative to streamline operations and offer robust support to its vast network of sellers across India.
“These changes will improve the ease of doing business and amplify potential market reach and consumer engagement. With enhanced benefits, we are confident that this initiative will unlock new opportunities for sellers to thrive and transform the selling experience on our platform,” said Krishnan.
In July last year, Flipkart had announced six policy changes under its Flipkart EDGE initiative focusing on pricing recommendations, promotions, rewards platform, fulfilment and speed initiatives, and guidance assistance to improve cost efficiency and sustainability of MSMEs selling on the marketplace.
However, “Unlike previous policies that may have addressed specific fee components, this revision simplifies the entire rate card, ensuring transparency and ease of understanding for sellers,” said Flipkart in its FAQ on the new rate card.