India’s personal care segment within the fast-moving consumer goods (FMCG) space has continued to show resilience in FY25, driven by rising disposable incomes, growing rural demand, and product innovations across skincare, hygiene, and wellness categories. As per industry estimates, the segment grew at over 12% year-on-year, with stronger-than-expected performance in Tier II and Tier III markets.
The surge in consumption has also been bolstered by increasing health and wellness awareness, affordable price points, and deep retail penetration. Several mid-sized companies, including those with niche offerings in oils, deodorants, and body care, have shown exceptional results in FY25.
Among them, Cupid Limited, a listed player in the personal care and wellness category, reported net revenues of Rs. 183.52 crore in FY25, up from Rs. 171.09 crore in FY24. The company expects to clock Rs. 335 crore in FY26, reflecting an 83% year-on-year growth and targeting a CAGR of 50% over the next two years. Its B2C FMCG segment alone contributed over Rs. 50 crore in FY25, with a target of Rs. 125 crore in FY26.
At the consolidated level, total revenues stood at Rs. 203.18 crore, up from Rs. 178.30 crore the previous year. EBITDA came in at Rs. 41.73 crore, while net profit reached Rs. 40.89 crore, slightly above FY24’s Rs. 39.85 crore. Chairman and Managing Director Aditya Kumar Halwasiya credited the growth to a strategic realignment post the Q3FY24 leadership change and efficient cost management across verticals.
While demand for traditional essentials like soaps and oils remains strong, newer categories such as personal lubricants, natural fragrances, and wellness-focused oils are gaining popularity. Industry insiders suggest this momentum could continue into FY26, supported by stable input costs and expanding retail networks.
With both legacy and emerging companies scaling operations, India’s personal care FMCG landscape is set for accelerated transformation in the coming years.