Hyundai Motor India, in a bid to shore up its market share, announced its entry into the commercial mobility segment with the launch of its dedicated taxi offerings under the ‘Prime’ brand.
Bookings for the Prime taxi range, comprising both hatchback and sedans. The booking amount is around Rs 5,000.
Targeting fleet operators and taxi entrepreneurs
According to HMIL, the Prime range has been developed to cater to the needs of fleet operators and taxi entrepreneurs, with a focus on reliability, low operating costs and higher earning potential.
The company said the vehicles are designed to deliver predictable maintenance and high uptime, backed by Hyundai’s nationwide sales and service network.
Pricing and warranty offerings
The Prime HB is priced at Rs 5.99 lakh, while the Prime SD is priced at Rs 6.89 lakh. In addition, the Prime range comes with a specially designed extended warranty. The company said the vehicles are aimed at keeping ownership costs low, with maintenance costs estimated at 47 paise per kilometre, based on scheduled services.
Features and fuel efficiency
As per the filing, both Prime HB and Prime SD come equipped with safety, comfort and convenience features, including six airbags,
HMIL said the vehicles deliver fuel efficiency of 28.40 km per kg for Prime SD and 27.32 km per kg for Prime HB, as per ARAI certification. Optional accessories include a 22.96 cm touchscreen infotainment system and a vehicle location tracking device with panic buttons.
Flexible finance and service support
The company said it is offering flexible financing options with repayment tenures of up to 72 months, subject to financier’s discretion. Dedicated fleet care advisors will also be available at Hyundai dealerships to support taxi.
Hyundai Q2 performamce
As per the company’s statement in the exchange filing, the total revenue from operations came out to be Rs 17,061.026 crore for Q2FY26. The profit after tax for the same period came out to be Rs 1,570.248 crore.
Hyundai share price
Hyundai’s share price was down 1.05% when markets closed on Tuesday. The stock is down over 3.93% in the last 1 month. However, it is up over 27.93% in 2025 so far.
Brokerages see strong December momentum
Brokerage firm Nuvama expects automobile wholesales in December to remain robust, with double-digit year-on-year growth across segments, driven by sustained positive customer sentiment. The brokerage said better affordability following GST cuts, new product launches, interest rate reductions and adequate availability of financing are likely to support volumes, even as rural demand faces some pressure due to lower retail crop prices. Nuvama also expects automobile exports to grow in double digits, led by demand from Asia, Africa and Latin America.