In recent years, food delivery apps have transformed the way people dine, offering convenience and variety at the touch of a button. These platforms not only make it easy to enjoy meals from favourite restaurants but also streamline the ordering process for individuals and groups alike. Keeping pace with evolving user needs, companies are continually innovating to enhance their services.
Zomato, a leading player in the food delivery sector, has recently unveiled an exciting new feature called ‘Group Ordering.’ This feature is designed to simplify the process of ordering food for groups. With ‘Group Ordering,’ users can now create a shared cart without the need to exchange phones or manually consolidate orders.
The new functionality allows users to share a link with their friends, who can then add their selections directly to the shared cart. This aims to make group ordering not only more efficient but also faster.
Deepinder Goyal, CEO of Zomato, announced the update on X (formerly Twitter), writing, “Exciting new weekend update: Group Ordering is now on Zomato! You can now share a link with your friends, and everyone can add to the cart seamlessly, making ordering together faster and easier.”
Goyal added, “No more passing the phone around awkwardly to collect everyone’s order. We’re gradually rolling it out to all customers as we speak. In case the feature is available to you, please use it for your house party tonight, and tell us how it goes.”
The announcement has resonated with users, garnering over 2,500 likes and 208 reposts on X. Feedback has been enthusiastic, with one user suggesting, “Payment splitting can also be added.” Goyal responded, “Coming super duper soon.”
Another user said, “How about one cart with multiple restaurants? Rather than making multiple orders just one for all!”.
Last month, Zomato introduced another feature allowing users to delete their order history, following a humorous exchange between Goyal and a user named Karan, who had concerns about late-night snack orders being discovered.
In June, Goyal had said that Zomato launched a new feature enabling users to view the total number of orders placed on the platform each day. This information is displayed to customers after they complete their order, offering a real-time snapshot of the company’s daily order volumes.