Delivery executives associated with Swiggy have called for a city-wide indefinite strike in Mumbai, citing reduced payouts, diminished incentives, and an expansion of the delivery radius introduced by the platform in recent days, as the primary reasons for their protest.
According to the Rashtriya Karmchari Sena, which launched the strike on October 8, Swiggy has recently increased the delivery radius for delivery workers from 4 km to 6 km. They argue that this change significantly increases their workload and travel distances, with only Rs 20 being remitted for deliveries within the extended 6-km radius.
Swiggy, in response, cited “operational limitations” as the reason, following numerous complaints from users in the city about delivery delays. Areas such as Bandra, Dadar, and South Mumbai experienced significant service disruptions.
Videos shared on social media showed gig workers participating in bike rallies while carrying placards to highlight their demands.
Swiggy did not respond to a request for comments on the strike, and disruption of services in the city.
Meanwhile, the food delivery platform, on Monday, launched an affordable variant of its subscription model, Swiggy One, named Swiggy One Lite.
Priced at Rs 99, it promises benefits across food, groceries, pick-up, and drop services, including free delivery, extra food and grocery benefits, and a 30% additional discount at over 20,000 restaurants, in addition to regular offers. The one-time fee triggers a three-month subscription.
Additionally, Swiggy One Lite members receive a 10% discount on Swiggy Genie deliveries over Rs 60.
The company claims that through subscription model, an average user could save at least six times the membership cost across orders for food delivery, Instamart, and Genie.
“We are continuously exploring innovative ways to realise our mission of convenience. Nine out of 10 Swiggy One members use at least two of our services, making it one of the country’s most prized membership programmes,” said Anurag Panganamamula, vice president of revenue and growth at Swiggy.
“Following a fruitful B2B launch with prominent players, we’re thrilled to debut Swiggy One Lite on our platform. It’s a cost-effective alternative crafted to deliver exceptional value to our patrons, especially those yet to discover the unmatched advantages of the Swiggy One programme,” Anurag added.