Zee Entertainment (Z) has entered into a strategic equity partnership with content and tech start-up Bullet, co-founded by serial entrepreneurs Azim Lalani and Saurabh Kushwah, it said on Monday. While Zee has picked up a stake for an undisclosed investment, the partnership with Bullet is the first post its transformation into a content and technology company last month.
Bullet has developed what it describes as a “micro-drama application”, which is focused on fast-paced, creator-driven, and short-duration content, targeted at mobile-first audiences.
Zee said that Bullet will be launched within the Zee5 ecosystem, leveraging its strong user base by enabling access to high-quality, bite-sized entertainment directly through the platform. Bullet aims to craft native stories with a global flavour encompassing innovative plots and emotional punch, Zee said.
The application will be available across languages to make it accessible to users across the nation.
“As the digital ecosystem grows exponentially, we are constantly identifying several value-accretive opportunities to drive scale. Our strategic partnership with Bullet aims to build a competitive advantage for the future by identifying innovative formats and scaling them through our platforms to drive stronger monetisation,” a Zee spokesperson said.