The launch and subsequent success of Netflix seems to have triggered a spurt in over the top (OTT) content players.
Viacom18 had launched VOOT, an ad-funded video-on-demand platform for web and mobile. Earlier, Balaji had announced its intentions to launch a similar product.
VOOT, which went live earlier this week, will have four content pillars — comedy, reality, drama and kids, Gaurav Gandhi, COO of Viacom18 Digital Ventures told IndianExpress.com. “We will get about 70,000 hours of content from Viacom18 with about 10,000 more being added every year,” he said.