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For advertisers, the message is clear: digital advertising is the future. Google and Meta have proven their ability to reach large, engaged audiences at scale, and the revenue data supports that.

Top leaders in India’s Rs 2.3 trillion media ranked: Google, Meta, and JioStar top the charts

Google, Meta, and JioStar now control over half of India’s Rs 2.3 trillion media market, reshaping the advertising landscape. Driven…

January 22, 2025 14:25 IST

. Nita Ambani will serve as Chairperson, with Uday Shankar as Vice Chairperson.

Reliance and Disney finalise Viacom18 and Star India merger, launching India’s largest media venture

Following the transaction, RIL holds a 16.34% stake in the joint venture, Viacom18 holds 46.82%, and Disney holds 36.84%.

November 14, 2024 18:01 IST

The rebranding coincides with the launch of a new season of ‘Bigg Boss Marathi,’ which has reportedly achieved the highest TVR for a season premiere in the show’s history

Colors Marathi announces rebranding and new tagline with record ‘Bigg Boss Marathi’ premiere

The revamped visual identity integrates the ‘Chandrakor,’ a traditional crescent moon symbol, into the channel’s design.

August 12, 2024 16:34 IST

Viacom18 expands JioCinema’s tech leadership team with new appointments

Bharath Ram joins as chief product officer and ad tech platform lead, with prior experience at Flipkart, Instagram, and Amazon…

Updated: July 5, 2024 11:50 IST

Custom Market Insights has anticipated the programmatic advertising sector to clock $30.1 billion by 2032 (Image: PR Handout)

Moloco’s Siddharth Jhawar on optimisation of ad targeting and impact of the company’s multi-year strategic partnership with Viacom18 Premium Story

“Our flagship product is a user acquisition product, which is called the demand-side platform,” Jhawar stated

May 29, 2024 08:00 IST

BCCI Media Rights, BCCI Media Rights news, Viacom vs Star, Cricket Broadcasting, Indian cricket news, Indian cricket media rights, digital rights, BCCI news, cricket news

Viacom18 secures exclusive media rights for BCCI domestic & international cricket in India for Rs 5,963 crore

Viacom18 Media has a portfolio of 38 channels across general entertainment, movies, sports, youth, music and kids genres.

September 2, 2023 17:03 IST

James Murdoch, Viacom18, Reliance, Bodhi Tree, joint venture, investment, M&A, dealmaking, retail, ecommerce, digital streaming rights

James Murdoch’s Bodhi Tree slashes planned investment in Reliance JV Viacom18

Reliance is now leading the investment with a 108.39 billion rupees infusion. A source familiar with the matter said the…

April 14, 2023 15:31 IST

Viacom18 closes Rs 15,145-crore deal with Bodhi Tree Systems

With the completion of the transaction, the JioCinema app will be transferred to Viacom18 in an attempt to strengthen its…

Updated: April 14, 2023 08:06 IST

Voot claims to have seen 40% growth in the number of new advertisers who have come on the platform.

How Voot clocked a 58% growth in revenue; is it volume versus value

As per Comscore, Voot’s total unique visitors stood at 10.7 million in March 2022, recording a decline of 13% when…

August 10, 2022 09:59 IST

New IPL war begins: It’s RIL vs Disney-Star vs Sony-Zee for Rs 60,000-crore media rights

The winning bidder will earn the rights to broadcast the league for a five-year cycle from 2023 to 2027.

Updated: June 11, 2022 11:51 IST

Bodhi Tree picks up strategic stake in coaching institute ALLEN for $600 million

Bodhi Tree will leverage its founders’ shared track record of building iconic consumer businesses to build ALLEN into a world-class…

May 2, 2022 02:30 IST

Uday Shankar's Investment in Reliance Viacom18

Venture firm Bodhi Tree Systems to invest Rs 13,500 crore in Viacom18

James Murdoch, Bodhi Tree Systems to invest Rs 13,500 Crore in Viacom18: Under the partnership, Reliance Projects & Property Management…

Updated: April 28, 2022 10:50 IST

Viacom still pursuing Paramount Studios stake sale: CEO Philippe Dauman

Viacom Inc is still looking to sell a minority stake in its Paramount film unit, but objections from controlling shareholder…

June 10, 2016 11:35 IST

Viacom18 looks to expand regional channels portfolio

Media firm Viacom18 is looking to expand its regional channels portfolio, especially in southern languages, a top company official said.

April 10, 2016 13:05 IST

Viacom18’s VOOT to woo TV audience

The launch and subsequent success of Netflix seems to have triggered a spurt in over the top (OTT) content players.

April 1, 2016 00:18 IST

Viacom 18 to enter QSR segment with Funbars Hospitality

Viacom18 Consumer Products will be foraying into the quick service restaurant space by introducing the first cafe- FLYP@MTV in partnership…

November 29, 2015 00:00 IST

Mobile video entertainment: The digital wheel of fortune

The mobile video entertainment space is seeing production firms, broadcasters, telecom operators and video-on-demand players rolling out varied content to…

Updated: September 2, 2015 19:38 IST

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