Tata Motors is stepping up investments and expanding its electric vehicle portfolio as it looks to retain a dominant 45–50% share of the EV passenger vehicle market over the rest of the decade.
The automaker on Tuesday said it will invest Rs 16,000–18,000 crore in its EV business by FY30 and roll out five new electric models by the end of the decade, including premium offerings under the Avinya brand. The investments will span new products, EV-specific platforms and a significant expansion of charging infrastructure, as competition in the segment intensifies and adoption begins to broaden beyond early urban buyers.
Shailesh Chandra’s statement
“As EV adoption accelerates, our commitment remains clear: to mainstream electric mobility by making it accessible across segments, strengthening the ecosystem, and investing in India-first technology and localisation,” Shailesh Chandra, managing director and chief executive officer of Tata Motors Passenger Vehicles, said at a media briefing. “This is how we will continue to lead India’s growing EV market.”
Tata Motors currently has the country’s widest EV portfolio for personal mobility, spanning Tiago.ev, Punch.ev, Nexon.ev, Curvv.ev and Harrier.ev, along with the XPRES-T EV for fleet operators. EVs now account for around 17% per cent of the company’s overall passenger vehicle sales, Chandra said, while cumulative EV sales have crossed 250,000 units.
Introduction of new models
The company plans to introduce the Sierra.ev and a refreshed version of the Punch.ev in 2026. By the end of that year, it will also launch the first models under the Avinya premium EV range, starting with a sport utility vehicle. “By FY30, we will bring five new EV nameplates, including Sierra and Avinya, along with multiple updates and refreshes for existing models,” Chandra said. Tata Motors will also set up a dedicated retail channel for the Avinya brand.
Alongside new models, the company is doubling down on ecosystem investments to widen EV adoption. Tata Motors said the planned capex includes scaling up charging infrastructure to more than one million points over time, in partnership with group companies and other stakeholders. “To support all the product and mainstreaming actions, we have announced a capex commitment of Rs 16,000 to Rs 18,000 crore by FY30,” Chandra said, adding that this would help strengthen leadership and expand the EV portfolio.
Despite rising competition from global and domestic rivals, Tata Motors believes it can sustain a steady-state EV market share of 45–50%. “Through these actions, we believe a steady-state EV market share of 45 to 50% is achievable for us, even in an intensely fought market,” Chandra said.
On pricing and profitability, he acknowledged that the entry-level EV segment remains challenging. “We would not make money, but if we have to be steadfast to our ambition of electrifying India, we will persevere in that segment and try to see how we can make entry EVs more mainstream,” he said.
Chandra also said regulatory frameworks such as upcoming CAFE norms need to be contextual to challenges, including air pollution, energy security, road safety and the country’s net-zero commitments. He added that Tata Group’s push into EVs is driven by a long-term nation-building perspective, even if it involves near-term losses.
Looking ahead, Tata Motors expects EVs to account for at least 15–20% of the overall passenger vehicle industry by 2030, positioning the company to remain a central player as electric mobility moves from early adoption to scale.