Online marketplace Snapdeal has seen multi-fold growth in the apparel category during its pre-Diwali sale with half a million units being sold within 11 hours.
The city-based e-commerce firm, Snapdeal, said it has sold 43,153 unique type of products in few hours with sarees being the most selling product.
“We are thrilled by the tremendous response from customers on our fourth Monday sale during the festive season.
Delivering world class customer experience has been the thrust for us this Diwali and the sheer increase in volume of orders is a huge validation of our efforts,” Snapdeal Vice President (Category Management) Rahul Taneja said.
He added that the ‘Fashion Sale’, that continues till midnight tonight, has brought over 500 fashion brands to the consumers.