Livpure, a home and living consumer products brand, announced a growth of 70 per cent in the e-commerce sector during the first six months of FY24. “This remarkable surge underscores Livpure’s unwavering commitment to excellence and consumer satisfaction,” the company said in a statement.
Beyond the festive cheer, Livpure’s overall growth stood at 50 per cent during the first half of the financial year. The growth was led by e-commerce on healthy performance by water-purifiers and sleep-related products.
General Trade also witnessed substantial success with a 40 per cent growth. “The Chimney range, launched just three months ago, swiftly secured a top-four position on Flipkart, emphasizing its rapid consumer acceptance,” it said.
Rakesh Kaul, Managing Director for Livpure, said, “The festive season has always been a crucial period for us, and this year’s outstanding 70 per cent growth in the e-commerce sector validates the trust consumers place in Livpure. Our strategic focus on delivering quality water purifiers and related products has resonated well with customers, reflecting in our robust performance across multiple segments.”