Tata Motors has roped in Football star Lionel Messi as the global brand ambassador for its passenger vehicles. To start with, Tata Motors will roll out the association campaign, #madeofgreat, starring Lionel Messi tomorrow.
This is the first time ever that the Passenger Vehicle Business will be undertaking an overall brand association campaign with a brand ambassador, said the company. The company has also announced to soon roll out an exclusive, limited edition merchandising range of this association.
Mayank Pareek, President, Passenger Vehicle Business Unit, said, “We are very excited to have Lionel Messi on board. He is talent galore with conviction & is an icon for today’s youth. Watching him play football is magical. His determination on the field is awe-inspiring. He is a winner who is trustworthy, reliable, pioneering, simple and driven by self-belief, which is the core idea of this campaign – ‘What drives us from within is what makes us great.,”
“As we look to expand our footprint across the globe, Messi’s unique ability to appeal globally, transcending geographies, makes him ideal person to represent our brand, internationally. This is the first campaign in the series and many more will unfold as we move on in this long-term association. We hope our customers like this new campaign and we look forward to their continued support.”, he added further.
Lionel Messi, who is endorsing an Indian brand for the first time, said, “Namaste India. I am very excited about my first association with an Indian brand and am extremely thrilled to be a part of the Tata Motors family. I have always been fascinated by India and have heard such great things about this diverse country. I was once in India with Argentina National Team and I hope to visit it again. Tata Motors is a true representation of India and a well-established brand, globally. It is important to believe in yourself and keep pushing to achieve success and that is what the first campaign stands for. I hope together we are able to inspire many more.”
The campaign, #madeofgreat is conceptualized by Soho Square Advertising & Marketing Communications and Tata Motors.