The value of IPL as a business grew by 6.5% to $16.4 billion (Rs 1.35 trillion) in 2024, buoyed by the league’s continued strength and appeal, American investment bank Houlihan Lokey said in a report on Wednesday. The stand-alone brand value of the IPL, according to the report, has been pegged at $3.4 billion (`28,000 crore), which is up 6.3% versus the year-ago period.
In terms of franchises, with a brand value of $231 million (Rs 1,917 crore), Chennai Super Kings (CSK) continues to be the most valued IPL team, achieving a growth of 9% from the previous year. Royal Challengers Bengaluru (RCB), ranked second with a brand and business value worth $227 million (Rs 1,884 crore). IPL 2024 winners, Kolkata Knight Riders (KKR), saw the highest growth, with a 19.3% rise from 2023, the report said. Meanwhile, Mumbai Indians has been ranked fourth with a brand value S204 million (Rs 1,693 crore), followed by Rajasthan Royals ($113 million or Rs 938 crore) and Sunrisers Hyderabad ($132 million or Rs 1,096 crore).
“The IPL has solidified its status as a premier sports league on the global stage, showcasing an exceptional blend of sportsmanship, entertainment, and commercial success,” said Harsh Talikoti, senior vice president, Corporate Valuation Advisory Services at Houlihan Lokey.
Noting that the Tata Group has secured title sponsorship for the IPL for 2024-2028, for about Rs 2,500 crore, up nearly 50% from the previous deal, the report added that this, along with last year’s media rights auction, reinforces the IPL’s status as a pivotal platform for advertisers seeking to enhance their value.
The report said that franchise revenue has seen a significant increase primarily driven by television rights.
This is despite each team having sponsorship revenue ranging from $5 million (Rs 42 crore) to $12 million (Rs 100 crore).