Underlining the growth HTC has witnessed in the India market, HTC has promoted Manu Seth, who was marketing head in the country, as head of marketing for the whole of South Asia. The last South Asia marketing head Sirpa Ikola had left the company in November 2014.
Now, Seth will take charge of regional strategic marketing growth across South Asia. He will also be the head of marketing for India.
With HTC since 2011, Seth played an important role in changing the strategy of the company in India and led the social media campaign as well as the retail strategy that took HTC devices across price points.
Seth has over 15 years experience in the industry and has worked with brands like Motorola, Blackberry, Tata Services, Idea Cellular and others.