The Derma Co, an active ingredients backed skincare brand launched in 2020, under the house of Honasa Consumer Limited, on Monday announced that it has achieved an annual revenue rate of Rs 500 crore. This achievement, the company said in a regulatory filing, underscores Honasa Consumers’ “capabilities to craft and scale new brands with strategic innovations, delivering exceptional skincare solutions to consumers across India”.
The Derma Co provides solutions for skin and hair conditions crafted using active ingredients targeted to heal diverse concerns like active acne, acne marks, pigmentation, dull skin, ageing, hair loss, dandruff, and more. The brand sells through digital and retail touchpoints and, also retails across leading e-commerce marketplaces and select modern trade partner outlets.
Before this, Honasa Consumer had already made Mamaearth a popular name among its consumers. It said, “The focus on leveraging data for product innovation and responding swiftly to emerging trends continues to be a cornerstone of the strategy.” The brand has sold over 1 crore units in the last fiscal.
Varun Alagh, Co-Founder, Chairman & Chief Executive Officer of Honasa Consumer Limited, said, “The Derma Co.’s remarkable achievement of Rs 500 crore annual run rate is a strong testament to our strategic brand-building approach at Honasa Consumer Limited. Our success is an output of in-depth consumer study of the evolving consumer demands and being able to innovate swiftly to deliver differentiated propositions to our consumers. This focus on excellence has helped us set new benchmarks across the active ingredient-based skincare segment. At Honasa, we are committed to continue our quest towards fueling our innovations and offer brands that serve the evolving consumer demands.”
Along with achieving this growth, The Derma Co is focused on its purpose of imparting science education through ‘The Young Scientist’ initiative, by actively engaging with children in rural and remote corners of India.