The ultimate goal for fintech major Paytm is to become an artificial intelligence (AI)-first company as it integrates the technology in more of its routine workflows, the company’s founder Vijay Shekhar Sharma said on Friday.
Speaking at the Shiprocket Shivir 2025, Sharma said the impact of AI on jobs is inevitable. “Sooner or later we will have to start using AI as an employee or even as a CFO,” he said.
Sharma added that while many processes will be automated through AI, it will create new job roles. According to people in the know, the company has also laid off several employees in the last few months.
Paytm unveiled a new AI-powered pilot project – passbooks that can rap. Sharma said that the company is experimenting with AI-generated rap songs that would summarise users’ monthly spending. However, he did not specify a timeline of the launch.
“The AI writes lyrics, generates music, and lets users choose the genre. It’s our reimagined version of a password,” Sharma said.
Earlier, Paytm had announced its partnership with Perplexity to integrate AI-powered search into its app.
Sharma also highlighted that due to high entry barriers and growing gap between India and the global AI ecosystem, the country must become the “use case capital” of AI instead of developing new models.
“The logic of building in India and selling locally won’t work, global talent will move where the opportunity is,” he said.
He also highlighted that the country’s strength will be in applying AI at scale to solve unique problems for its diverse population, even if it cannot build foundational large language models.