In a recent consumer study, Flipkart surfaced as the most trusted and preferred e-commerce brand in India. It was also voted highest for costumer support, ease of return, refund, reverse pick up speed, maximum value for money as well as a wider “meaningful assortment”.
The nationwide survey, titled ‘The Indian e-tailing Leadership Index’ conducted over three thousand interviews and six thousand delivery instances.
The key parameters in the survey conducted by the research firm Red Seer Consulting included brand trust, value, product variety and availability, ease of return, web and app experience, pricing and delivery.
Flipkart was followed by Amazon, Snapdeal, Paytm and Shopclues. The study findings has upped the ante for Flipkart’s consumer retail sector with respect to cash on delivery, easy returns policy and same day delivery and no cost EMI.
Ranked number one in Indian e-commerce sector by Morgan Stanley, Flipkart recently became the first online retail company to cross a 75 million registered users landmark after United States and China. Following this, Flipkart App also crossed the 50 million installs mark on the Andriod Play Store.