DLF, the country’s largest listed developer, on Wednesday said it has sold out all the homes in its luxury project ‘Privana North’ in Gurugram, garnering around Rs 11,000 crore in sales within one week.
The project has 1,152 four bed-room apartments, each priced at Rs 9.5 crore. All the 12 penthouses, priced at around Rs 25 crore each , have also been sold out, according to the company.
It is the largest pre sales done by a single real estate project in the country so far, claimed Aakash Ohri, joint managing director and chief business officer of DLF Home Developers, in an interaction with FE. Ohri said Privana North is one of the biggest luxury projects of the company.
The project, part of township DLF Privana, spans over 116-acres and is located in Sectors 76 and 77, Gurugram. Privana North is spread over 17.7 acres and it features six premium towers rising to stilt+50 storeys, making them the tallest residential structures developed by DLF to date, the company said.
“With only 65 residences per acre and an impressive open space ratio, Privana North strengthens its position as a premier residential destination. We saw interest from buyers across the country and even around the world. “Ohri said.
He said 30% of the sales came from non resident Indians (NRIs).
Privana North provides an uninterrupted view of a 500-metre-wide reserved green zone. The 4 BHK apartments have a carpet area of 207 square meters (2236 square feet) and the penthouses extend up to 450 square meter of carpet area (4847 square feet). Each apartment comes with three dedicated car parking slots, while penthouses offer four.
Further, Ohri said they have obtained approval from Real Estate Regulatory Authority (RERA) for the company’s Mumbai project and they plan to launch it in the second quarter of this financial year.
The project in Mumbai is expected to generate Rs 3000 crore in sales and apartments will be priced between Rs 5 crore to Rs 6 crore, he said .