Hindustan Coca-Cola Beverages (HCCB), one of India’s leading soft drinks companies, has signed a memorandum of understanding (MoU) with the Government of Gujarat to establish a state-of-the-art facility for Juice and Aerated Beverages in Rajkot. The facility is projected to commence in 2026.

Under this MoU, the Government of Gujarat has assured comprehensive support to facilitate HCCB to acquire all necessary permissions, registrations, approvals, and clearances, in a time-bound manner, as per the state’s policies and regulations. The investment is expected to create a considerable industrial footprint, fostering substantial economic and social growth in the region, stated an official communique.

Himanshu Priyadarshi, Chief Public Affairs, Communications, and Sustainability Officer at HCCB, said, “This MoU is a milestone in our journey with Gujarat, which has been enriched with mutual growth and trust over the last 27 years. Our investment in Rajkot is a testament to our belief in Gujarat’s potential and our commitment to its people. It is not only about scaling our business operations but also about deepening our roots in a state that has been a key market and a source of inspiration for innovation.”

HCCB already has two facilities in the state – one in Goblej in the Kheda district and another in Sanand in the Ahmedabad district. After this initiative, the company’s total employee strength in the state is expected to rise to more than 1,500 individuals. HCCB also has approximately 285 distributors and over 224,000 retailers in Gujarat.

HCCB, in a statement, said, “This MoU with the Government of Gujarat is a reaffirmation of HCCB’s dedication to Gujarat and a reflection of the state government’s efforts in promoting industrial growth and community development. As Gujarat continues to attract major investments, this partnership with HCCB underscores the state’s position as a leading destination for business and social progress.”

HCCB serves 25 lakh retailers, 3,500 distributors, and 6,000 employees across the country. Headquartered in Bangalore with 16 factories spread across the country, it has operations spread in 22 states, 3 UTs, and 376 districts in South, West, and Eastern India. It sells 60 different products across 7 categories. Some of the most popular products by HCCB are Coca-Cola, Thums Up, Sprite, Minute Maid, Maaza, SmartWater, Kinley, Limca and Fanta.