Amway has committed fresh investments worth Rs 100 crore in India over the next three to five years to strengthen its distribution capabilities through its direct selling partners and expand its physical store footprint, its president & CEO Michael Nelson said on Wednesday.

India is among the three global manufacturing hubs for the US-based company and will be a key market to drive future growth, he said. He added that having a local production hub in the country is enabling the company to mitigate the impact of the volatile geopolitical and tariff-related challenges.

“For Amway, India is at the cusp of transformation, and to drive this change, we continue to make significant investments, focusing on key priorities – strengthening our values and culture, accelerating product innovation to meet evolving consumer needs, and deepening distributor partnerships through education and training,” he said.

Amway has committed fresh investments worth Rs 100 crore in India over the next three to five years to strengthen its distribution capabilities through its direct selling partners and expand its physical store footprint, its president & CEO Michael Nelson said on Wednesday.

India is among the three global manufacturing hubs for the US-based company and will be a key market to drive future growth, he said. He added that having a local production hub in the country is enabling the company to mitigate the impact of the volatile geopolitical and tariff-related challenges.

“For Amway, India is at the cusp of transformation, and to drive this change, we continue to make significant investments, focusing on key priorities – strengthening our values and culture, accelerating product innovation to meet evolving consumer needs, and deepening distributor partnerships through education and training,” he said.