Axalta Coating Systems, a leading global coatings company has announced its 2024 Global Automotive Color of the Year – Starry Night.
The latest edition marks the 10th year Axalta has introduced its automotive colour of the year and the first time it has featured a black shade.
The company says Starry Night is a strong, contemporary colour with light blue and silver flakes that evokes the depths of our universe and space exploration. The black shade represents bold imaginations and the drive to reach new heights. As a dynamic hue, Starry Night transcends classic and modern design styles and harmonises with other colours, finishes, patterns, and textures.
Dan Benton, Global Color Marketing Director, Axalta said, “Black is the second most popular automotive colour globally and we’re excited to feature a black shade as our 2024 Global Automotive Color of the Year. Starry Night is a hue where black is bright and dark is distinguished. This year’s colour is part cosmic and part classic, but all Axalta.”
It was in 2015, Axalta first introduced its Global Automotive Color of the Year with Radiant Red. Since then, the company’s global team of colour experts have collaborated annually to introduce a trending and up-in-coming shade for the automotive industry.
