Lectrix EV, the e-mobility division of SAR Group has appointed Pritesh Talwar as its new President for EV Business. He will lead the strategic direction and continued expansion efforts. He will work closely with the team to drive innovation, foster a culture of excellence, and deliver value to our customers and stakeholders.
The company says Talwar brings more than two decades of extensive experience and a proven track record of delivering growth, combined with strong strategic thinking and operational acumen. He has led large cross-functional teams and handled businesses worth over $100 million (Rs 833 crore) with blue-chip multinationals as well as family-owned businesses. During his time at Livpure as CEO he introduced a new category of Water-as-Service during his time at Livpure and built a multi-million dollar subscription business.
Talwar is a C-Suite level professional with extensive experience in leadership roles across both emerging and developed markets. He has extensive knowledge of the FMCG, F&B, and consumer durables sectors.
The subsidiary was established in 2020 by the SAR Group with an initial investment of Rs 300 crore to establish a state-of-the-art production facility with an annual capacity of 1.5 lakh units. The company says Talwar’s leadership comes at a pivotal moment as Lectrix EV continues its mission to redefine urban mobility and de-risk EV adoption for consumers across India.
His strategic acumen and operational expertise the company says will be instrumental in driving Lectrix EV’s ambitious expansion plans, including the establishment of 300 dealerships by the end-2024. Additionally, under Talwar’s stewardship, Lectrix EV aims to continue to prioritise aftersales service excellence, offering customers a seamless ownership experience and unparalleled support.
