Cummins India a leading power solutions technology provider has launched ‘Redefine 2023’, the latest edition of its national level business school (B-school) case study competition. The competition is open to students from 18 partner B-schools in India, with this year’s case study theme focused on ‘Unlocking the Power of Digitalisation in the Aftermarket: Enhancing Efficiency, Customer Experience, and Competitive Advantage in B2B Business Environment.’
Redefine is an annual B-School engagement initiative focused on nurturing the business leaders of tomorrow. Each year, it presents students with a unique real-world industry challenge to demonstrate their strategic, innovative, and analytical skills. The competition features multiple rounds, commencing on October 8, 2023 and will culminate with a two-day grand finale event to be hosted at the Cummins India Office Campus in Pune, Maharashtra on November 20-21, 2023. The winning team will be awarded a cash prize and offered the opportunity to join Cummins India’s mentorship program.
Anupama Kaul, HR Leader, Cummins India said, “Our annual B-school case study competition, Redefine, is designed to empower and guide emerging talents, unlocking their innate potential to become the future leaders and trailblazers. This competition cultivates a growth mindset among management students, enabling them to apply their leadership skills, business acumen, and knowledge to develop innovative strategies to solve real-world business challenges. We are eager to collaborate with and gain valuable insights from some of the brightest young minds representing our country’s leading business schools.”
Subramanian Chidambaran, Strategy Leader, Cummins India added, “In today’s complex and ever-changing world, innovation is essential for businesses to thrive. Our Redefine case study competition is designed to spark the creativity of young minds and encourage them to develop innovative solutions to real-world business challenges. I am confident that the students will find the case study intellectually stimulating and their insights will be invaluable for us.”
In addition to the case study, the students will have the opportunity to participate in interactive sessions with the Cummins India leadership. To enhance awareness of Cummins’ business and brand among emerging talent, the company will also host a separate quiz competition for the students to assess their grasp of business trends, technology, and understanding of Cummins.
In 2022, Redefine received over 1,800 student registrations from 12 partner B-schools. Team Vision from Xavier Labour Relations Institute (XLRI), Jamshedpur (Delhi Campus) was the winner of Redefine 2022. Team QuadrAngles from Narsee Monjee Institute of Management Studies (NMIMS), Mumbai was the first runner-up.
