CNH, a global leader in agricultural and construction solutions has announced the addition of a new cutting-edge Multi-Vehicle Simulator (MVS) at its India Technology Center (ITC).
The first-of-its-kind MVS in the Indian off-highway segment will play a pivotal role in CNH’s global operations. This will serve as a key platform for various functions, including ergonomics simulation, user experience testing of controls, customer clinics, design reviews for product development teams, product validation and employee training.
Friedrich Eichler, CTO, CNH said, “The expansion and enhancement of our India Technology Center (ITC) exemplify our unwavering commitment to innovation, harnessing India’s rich talent pool. This strategic move reflects our dedication to leveraging top-notch expertise to drive technological advancements in the agricultural and construction sectors in the region for the region. The ITC is a cornerstone of CNH’s commitment to deliver technologically advanced products to our customers.”
“This technological advancement also supports our sustainability goals by helping us reduce waste and improve quality by testing and evaluating our products in the virtual world before developing a prototype or testing them in the real world,” he added.
The simulator is equipped with advanced features such as body tracking sensors, virtual reality headsets and devices, multiple display screens, video and audio conference capture and playback systems, related software, software-hardware integration, and an adjustable frame to replicate various cabs.
Ashish Sharma, VP & MD – ITC, CNH said, “The new Multi-Vehicle Simulator is a significant advancement in our R&D capabilities at the ITC. With its cutting-edge features and versatile applications, it will empower our teams to innovate and refine our products to meet the evolving needs of our customers. This development is a further step towards CNH’s vision to position India as a key technology location, in addition to its role as an industrial hub.”
In addition, CNH has also announced an expansion of the ITC. The new floor, spanning 32,000 square feet is equipped with high-tech amenities including three R&D labs as well as collaborative work areas. The modern design and advanced technology in this new space will enhance the working environment and boost productivity of the teams.
Established in 2021, the ITC plays a strategic role in forging collaborative efforts with its sister R&D centres around the world to innovate and leverage the leading-edge technology and digital ecosystem in India, with increased efficiency to benefit customers. It develops new technologies, including software, embedded electronics, and data analytics, to support CNH’s India business as well as its global product portfolio.
CNH India serves the country through its Case IH, New Holland, and CASE Construction Equipment brands. It has established a robust network of over 470 dealers and over more than 1,000 touchpoints in India, demonstrating its strong and trusted presence.
