Apollo Tyres, one of the leading tyre manufacturers in the country has entered doorstep car servicing space under its digital initiative christened ‘Trumigo’.
This it says will offer professional, high quality car maintenance services directly to a customer’s doorstep. Trumigo is currently available in Gurugram on a pilot basis, which will soon be rolled out for the entire Delhi-NCR.
The company says the move is an outcome of a deep dive into the auto aftermarket ecosystem with primary research of customer needs and the existing capability gaps. The key insights that the company received from customers related to their car services was the basis for setting up Trumigo, which offers the services of highly skilled mechanics and service advisors. On offer is an array of services like periodic servicing, car grooming and on-demand mechanical assistance for car owners, all via a digital application.
Trumigo believes that there is a continuous need for upskilling of the team of mechanics and service professionals. It aims to be more than just a car service company; it is a trusted partner in maintaining the health and longevity of the customer’s car. This emphasis on building relationships with customers sets Trumigo apart as a reliable and long-term solutions provider for car maintenance needs.
The company professionals use OEM authorised and genuine products for car maintenance, and to further enhance transparency, these products are unboxed right in front of the customers. The comprehensive service packages offered by Trumigo, are tailored to the specific make, model and fuel type of each customer’s car. This personalised approach ensures services that are specifically designed for customers’ cars, enhancing the effectiveness of the maintenance.
Few months back, Apollo Tyres had rolled out ‘AVOLVE’, a servitisation business which offers tailored solutions to the targeted customers, especially commercial vehicle fleet operators, to improve their operational efficiencies.
