Daehong Communications, a South Korean advertising firm, a subsidiary of Lotte Group, collaborated with Aptos Foundation to expand the adoption of Web3.0 globally, stated Cointelegraph.
The collaboration between Daehong and Aptos is believed to create a Web3.0 hub for Lotte, a South Korean multinational conglomerate corporation. It is believed that Daehong plans to introduce loyalty programs, NFT-based profile picture projects, and entertainment, among other initiatives within Lotte Group’s Web3.0 hub.
Sources revealed that the users can repurpose the rewards to purchase goods available on Aptos. The blockchain is also expected to power Baekho Eleven’s official loyalty program during the Qatar Asian Cup, added Cointelegraph.
Furthermore, the integration with Aptos is expected to have enabled instant on-chain features, such as virtual gifts, leading to a surge of new users in recent weeks, Sumit Ghosh, co-founder and CEO, Chingari, told Cointelegraph.
(With insights from Cointelegraph)
